Retail Vertical PMM — Go-To-Market Growth Lead

TikTok; San Francisco (CA); On-site; USD 103,200 - 244,889; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Paid holidays and personal time

Job summary

A leading social media platform in San Francisco is seeking a Vertical Product Marketing Manager for their Retail vertical. The role involves leading go-to-market strategies, understanding user pain points, and collaborating with sales and product teams to drive adoption of advertising solutions. Ideal candidates should have over 5 years of experience in product marketing or sales, with a strong strategic mindset and excellent communication skills.

Qualifications

• 5+ years of experience in direct sales, product marketing, strategy or product management.
• Experience in a specific industry vertical.
• Ability to influence product teams.

Responsibilities

• Lead a Retail subvertical go-to-market strategy.
• Partner closely with Sales team to understand user pain points.
• Conduct market understanding and opportunity assessments.

Skills

Sales experience

Product marketing

Strategic thinking

Communication skills

Competitive analysis

Job description

A leading social media platform in San Francisco is seeking a Vertical Product Marketing Manager for their Retail vertical. The role involves leading go-to-market strategies, understanding user pain points, and collaborating with sales and product teams to drive adoption of advertising solutions. Ideal candidates should have over 5 years of experience in product marketing or sales, with a strong strategic mindset and excellent communication skills.