Retail Store Leader: Drive Sales & Team Growth

Academy Sports + Outdoors; Decatur (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

Academy Sports + Outdoors is seeking a Sales Manager to lead a high-volume retail store, guiding hardlines and softlines with a focus on sales, merchandising, and store operations. You will coach a diverse team, translate goals into priorities, and ensure safety and regulatory standards are met.

You will work closely with the Store Director and department leaders to optimize productivity, inventory, and customer service, while aligning with brand standards and company initiatives.

Qualifications

• Bachelor's degree in a related field preferred.
• Minimum of 3 years of relevant leadership or management experience required.
• Led departments of up to 40 team members while driving operational excellence and sales targets.
• Strong customer service mindset with effective communication and problem-solving skills.
• Business acumen with understanding of sales performance, labor planning and profitability.
• Ability to interpret reports and use metrics to inform decisions and priorities.
• Working knowledge of inventory systems, payroll processes, and Microsoft Office applications.
• Sound judgment and decision-making skills in fast-paced, high-traffic environments.
• Ability to complete and maintain required certifications, including Firearms Sales and Power Industrial Truck.
• Comfortably manage and audit firearm sales, ensuring ATF Form 4473 compliance and background checks.
• A team-first attitude; willing to step in wherever needed.

Responsibilities

• Lead day-to-day performance of a high-volume retail store.
• Oversee Hardlines and Softlines, translating business goals into clear priorities.
• Drive sales, merchandising excellence, and operational consistency across departments.
• Coach, develop, and inspire a diverse team of leaders and team members.
• Plan using sales metrics, labor, and inventory insights to improve productivity and profitability.
• Maintain in-stock and visual standards while upholding safety and regulatory requirements.
• Collaborate with Store Director and store leaders to align priorities and execute initiatives.
• Partner with corporate and field teams through store walks and reporting.

Skills

Customer Service

Management

Workforce Management

Driving Results

Operations

Education

Bachelor's degree in related field

Tools

Microsoft Office

Job description

Academy Sports + Outdoors is seeking a Sales Manager to lead a high-volume retail store, guiding hardlines and softlines with a focus on sales, merchandising, and store operations. You will coach a diverse team, translate goals into priorities, and ensure safety and regulatory standards are met.

You will work closely with the Store Director and department leaders to optimize productivity, inventory, and customer service, while aligning with brand standards and company initiatives.