Seeking a Retailer Sales Director to lead growth across its Mass, Specialty, Drug, and White Space channels. This hands‑on role is based in Hackensack, NJ, with travel required for customer meetings. You will own the channels strategy, build strong buyer partnerships, and work with teams across the company to deliver sales, profit, and distribution goals. You’ll thrive here if you have a growth mindset and enjoy a fast‑paced, evolving environment.
Primary Responsibilities
- Develop and execute the annual strategic plan to drive revenue growth across assigned channels, including profitable White Space opportunities aligned with brand strategy that reach the right audience and build brand awareness
- Manage day‑to‑day buyer relationships, negotiating terms and developing strategies that drive topline growth profitably for both partners
- Develop Mass omni strategy and execution for retailer e‑commerce, addressing marketplace gaps and over-driving the online portfolio with a profitable model aligned to consumer needs, while continuing to unlock in‑store 4P execution opportunities
- Deepen the partnership with Ulta, executing a strategy aligned to brand goals and destination consumers
- Develop the right channel strategy for the Drug channel, tailoring assortment, pricing, and promotion to how shoppers buy in that channel
- Drive P&L ownership through sustainable growth aligned with channel prioritization and strategy
- Manage the trade budget and spend to deliver profitable programs aligned with brand strategy
- Forecast sales volume by SKU accurately and on schedule, and analyze item trends and in‑stocks to drive volume
- Partner with Marketing, Finance, Supply, and Operations to deliver the channel strategy profitably
- Coach and develop a junior Key Account Manager through regular feedback, hands‑on mentoring, and stretch assignments that build their skills and prepare them for expanded responsibility
Professional Experience
- 10+ years of CPG/FMCG sales and account management experience (Beauty preferred), including experience as a team leader
- Experience across multi‑channel retail (mass, drug, specialty, white space); Walmart experience preferred
- Proven record of driving distribution gains, market share growth, and sustainable profitability
- Strong financial acumen, including P&L ownership, trade spend management, and forecasting
- Skilled use of syndicated data (Circana, Nielsen) to guide customer decisions
- Ability to plan, organize, and prioritize multiple projects at once
Additional skills and experience to be successful in this role
- Strategic vision for how the sales team, processes, and customer relationships should evolve
- Executive presence and an inclusive, empathetic leadership style
- Comfort with ambiguity and change, and a record of delivering results across competing priorities
- Excellent communication and presentation skills, with the ability to influence at every level of the organization