Retail Operations | Brand Standards Specialist

World Fuel Group; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

World Fuel Group in Virginia Beach, VA (Remote) seeks a Brand Standards Specialist to support Retail Operations across the assigned territory. You will visit sites, assess brand compliance, and coach retailers to improve appearance and performance.

The role emphasizes relationship-building, hands-on merchandising, and collaboration with Sales, Operations, and Marketing teams to drive growth and customer experience.

Qualifications

• 1–3 years in sales, retail operations, or territory support.
• Strong relationship-building and influencing skills.
• Excellent communication and presentation abilities.
• Willingness to travel within assigned territory and work independently.

Responsibilities

• Build relationships with retail operators and advise on store appearance and operations.
• Conduct site visits and provide recommendations to improve customer experience and performance.
• Conduct branded image reviews and ensure adherence to brand standards.
• Collaborate with Sales, Operations, Marketing, and suppliers to support growth initiatives.

Skills

Relationship-building

Communication

Presentation skills

Independent work

Organizational skills

Time management

Driver's license

Education

Diploma

Job description

Retail Operations | Brand Standards Specialist

Location: Virginia Beach, VA (Remote)

Travel: Local market travel required within assigned territory

About World Fuel

World Fuel partners with independent fuel retailers and convenience store operators across North America to help them strengthen their businesses, improve operations, and enhance the customer experience.

What You’ll Do

Support Retail Success

• Build strong relationships with retail fuel and convenience store operators throughout your assigned territory.
• Serve as a trusted advisor helping customers improve store appearance, operations, and overall retail execution.
• Conduct site visits and provide recommendations that improve customer experience and operational performance.
• Identify opportunities to help retailers increase sales, profitability, and customer loyalty.

Drive Brand Standards & Retail Execution

• Conduct branded image reviews and site assessments.
• Ensure retail locations maintain brand standards and compliance requirements.
• Support implementation of merchandising, marketing, and promotional initiatives.
• Help retailers improve image evaluation scores and overall site presentation.
• Identify areas for improvement and develop action plans with retailers.

Support Marketing & Growth Initiatives

• Promote supplier marketing programs, loyalty initiatives, and credit card programs.
• Encourage retailer participation in available promotional opportunities.
• Assist retailers in preparing for future growth and operational enhancements.
• Provide guidance on retail best practices and market trends.

Partner with Internal Teams

• Collaborate with Sales, Operations, Marketing, and supplier partners.
• Track retailer progress against established objectives and action plans.
• Maintain accurate territory records and reporting.
• Ensure deadlines and project objectives are achieved.

Facility & Compliance Support

• Conduct periodic site reviews and facility assessments.
• Assist retailers in understanding brand requirements and operating standards.
• Support compliance with applicable company, supplier, and regulatory guidelines.

What We’re Looking For

Required Qualifications

• 1-3 years of experience in sales, retail operations, customer service, account management, or territory support.
• Strong relationship-building and influencing skills.
• Excellent communication and presentation abilities.
• Self-motivated with the ability to work independently.
• Strong organizational and time management skills.
• Results-oriented mindset with a passion for helping customers succeed.
• Valid driver's license and ability to travel throughout an assigned territory.

Preferred Qualifications

• Convenience store, fuel retail, restaurant, hospitality, or retail management experience.
• Experience working directly with customers in a field-based role.
• Knowledge of retail merchandising, promotions, customer experience, or brand standards.
• Experience supporting independently owned businesses.

Education

Diploma

Recent graduates are encouraged to apply.

What Makes You Successful

You are someone who:

• Enjoys building relationships and earning trust.
• Can influence without direct authority.
• Thrives in a customer-facing environment.
• Takes initiative and works independently.
• Balances multiple priorities effectively.
• Enjoys helping businesses improve and grow.
• Is comfortable spending time in the field with customers.

Why Join World Fuel?

• Make a direct impact on retailer success.
• Work independently while building strong customer relationships.
• Gain experience across retail operations, marketing, sales, and business growth.
• Join a collaborative team focused on helping customers succeed.
• Enjoy a dynamic role where no two days are the same.