Retail Media Network Manager/Director

DIGITS Agency; Minneapolis, Saint Paul (MN, MN); Remote; USD 100,000 - 150,000; Full time

Job summary

DIGITS Agency is seeking a high-impact Manager/Director, Retail Media Network to lead and scale the grocer RMN ecosystem. You will shape RMN media strategy, drive CPG sales growth, and manage end-to-end media planning and reporting with retailer partners.

In this role you will oversee campaign execution, work with ad-tech partners, and deliver monthly performance recaps, quarterly business reviews, and strategic pitches to brand managers and agency buyers.

Qualifications

• 5+ years of experience in Retail Media Networks or Shopper Marketing.
• Proven track record running digital ad campaigns on RMN platforms (Walmart Connect, Roundel, Kroger, Amazon Ads, Instacart, Criteo).
• Exceptional presentation, client management, and written communication skills.

Responsibilities

• Lead RMN strategy across DIGITS’ regional grocery and C-store networks.
• Influence media products, rate cards, inventory packaging, and GTM strategies.
• Stay ahead of retail media trends to innovate DIGITS’ platform offerings.
• Pitch, negotiate, and close CPG advertising proposals with retailers.
• Serve as primary account leader for top CPG partners.
• Drive partner retention and upsells with demonstrated ROAS and sales lift.
• Lead end-to-end media planning for omnichannel campaigns (On-Site Search/Display, Email, Off-Site Programmatic, Digital Coupons, In-Store).
• Manage reporting capabilities and campaign performance tracking.

Skills

Retail media

Client management

Campaign optimization

Presentation skills

Walmart Connect

Roundel

Kroger Precision Marketing

Amazon Ads

Instacart

Criteo

Tools

Walmart Connect

Roundel

Kroger Precision Marketing

Amazon Ads

Instacart

Criteo

Job description

DIGITS is an independent retail media agency operating both buy and sell side retail media. We are seeking a high-impact, commercially driven Manager / Director, Retail Media Network (RMN) to lead and scale our grocer RMN ecosystem.In this dual strategic and operational role, you will be responsible for shaping RMN media strategy, driving CPG sales growth, managing end-to-end media planning and reporting, working with retailer partners and overseeing operational execution with DIGITS, creative and ad-tech partners.

Key Responsibilities

• Support overall RMN strategy across DIGITS’ regional grocery and C-store partner networks
• Influence media products, rate cards, inventory packaging, and go-to-market (GTM) strategies
• Stay ahead of retail media industry trends to continually innovate DIGITS’ platform offerings
• Partner with DIGITS executive leadership to pitch, negotiate, and close CPG advertising proposals
• Serve as the primary account leader for top CPG partners, building deep, trust-based relationships with brand managers, shopper marketing leads, and agency media buyers.
• Drive CPG partner retention, upsells by demonstrating clear ROAS and incremental sales lift.

3.CPG Media Planning, Analytics & Reporting

• Lead the end-to-end media planning process, translating CPG brand objectives into high-performing omnichannel campaigns across On-Site Search, On-Site Display, Email, Off-Site Programmatic, Digital Coupons, and In-Store Digital screens.
• Manage, enhance and create reporting capabilities and campaign performance tracking
• Deliver monthly client recaps and actionable quarterly business reviews

4.Operational Execution & Creative Partnerships

• Oversee hands-on campaign execution and operations, partnering closely with DIGITS ad ops team
• Manage the production of co-branded ad assets
• Ensure seamless workflow between CPG asset delivery, retailer approvals, and campaign timelines.

5.Technical Product & Systems Feedback

• Serve as the functional voice-of-the-customer (CPG & Retailer) to our product partners
• Identify operational bottlenecks, system needs, and feature gaps in our RMN platforms
• Assist in rollout for new ad-tech integrations

Qualifications & Requirements

Experience: 5+ years of experience in Retail Media Networks or Shopper Marketing (Title and compensation will be determined by depth of experience).

Domain Expertise: Proven track record running digital ad campaigns at major RMN platforms (e.g., Walmart Connect, Roundel, Kroger Precision Marketing, Amazon Ads, Instacart, Criteo) or regional retail media environments.

Communication Skills: Exceptional presentation, client management, and written communication skills; ability to speak fluently to CPG brand leads, grocery executives, and ad-tech developers alike.

Compensation & Terms

• $100,000 – $150,000 (Title and compensation will be determined by depth of experience)
• Remote work; Minneapolis-St. Paul location preferred with limited in person meetings