Retail Media Leader: Amazon & DTC Growth

Live Comfortably; Boca Raton (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

Live Comfortably is seeking a Retail Media Senior Manager in Boca Raton, FL to lead cross-channel paid media, manage agency partners, and own the retail media strategy across marketplaces and DTC. You will drive full-funnel campaigns, optimize budgets, and align external partners with brand objectives.

The role requires 3–5 years in retail media or digital advertising, strong Amazon advertising know-how, and proven budget ownership in a fast-paced environment.

Qualifications

• 3-5 years of experience in retail media, performance marketing, or digital advertising.
• Agency or retail media background, with direct exposure to building and evaluating media plans.
• Strong knowledge of Amazon advertising, including Sponsored Ads, DSP, and AMC.
• Proven experience managing external agencies and holding them accountable to performance.
• Strong analytical skills, with the ability to pull reports, identify trends, and present clear, actionable recommendations.
• Experience managing or owning advertising budgets.
• Highly organized, self-directed, and comfortable operating in a fast-paced environment with minimal process overhead.

Responsibilities

• Agency orchestration and leadership: Own day-to-day management of retail media and paid digital agency partners, including PacVue (Amazon) and BlueWheel (DTC paid media).
• Amazon advertising oversight: Partner with PacVue on full-funnel Amazon advertising across Sponsored Products, Sponsored Brands, DSP, AMC, and tentpole events.
• DTC paid media management: Oversee paid social, affiliate, and search performance for RestfulNights.com and connect paid media to CRM/email and on-site experience.
• Omnichannel and retail media expansion: Manage advertising across Walmart Connect, Target’s retail media network, and other channels.
• Budget ownership: Own the advertising budget and provide recommendations on scaling or reallocating.
• Social media oversight: Oversee organic social strategy and content calendar for brand.
• Cross-agency integration: Coordinate across PacVue, BlueWheel, and internal tools for aligned audiences and timing.
• Performance reporting: Build a clear view of advertising performance and report to senior leadership.

Skills

Retail media

Agency management

Amazon advertising

Analytical skills

Budget management

Tools

Amazon Advertising

Walmart Connect

AMC (Amazon Marketing Cloud)

Klaviyo

Listrak

Stackline

Profitero

Job description

Live Comfortably is seeking a Retail Media Senior Manager in Boca Raton, FL to lead cross-channel paid media, manage agency partners, and own the retail media strategy across marketplaces and DTC. You will drive full-funnel campaigns, optimize budgets, and align external partners with brand objectives.

The role requires 3–5 years in retail media or digital advertising, strong Amazon advertising know-how, and proven budget ownership in a fast-paced environment.