Retail Media Events Lead & Industry Strategy Architect

CVSHealth; Wellesley (MA); Hybrid; USD 83,000 - 199,000; Full time

Job summary

CVS Health in Wellesley, MA is seeking a Senior Manager, Events & Industry Marketing to lead the vision, strategy, and execution of the CMX events portfolio, shaping how CMX is perceived by advertisers, vendors, and partners.

This hybrid role requires 7+ years in event management or related fields, strong cross-functional leadership, budget discipline, and superb communication. You will own the end-to-end events ecosystem, including content, sales enablement, and post-event analysis.

Qualifications

• 7+ years in event management, communications, retail marketing, media, or related field.
• Ability to lead cross-functional teams and manage budgets, timelines, and vendors.
• Bachelor’s degree or equivalent experience preferred.

Responsibilities

• Own strategy and calendar for the CMX annual events, aligned to priorities.
• Lead speaker prep, collateral creation, and post-event ROI analysis.
• Manage budgets, timelines, procurement, and travel logistics.
• Coordinate with Corporate Communications and Legal for messaging alignment.
• Develop and deliver sales enablement materials to support pipeline.
• Analyze performance and summarize learnings to optimize future activations.

Skills

Event strategy

Cross-functional leadership

Budget management

Vendor management

Communication skills

Education

Bachelor’s degree

Tools

Office Suite (Excel, PowerPoint)

Job description

CVS Health in Wellesley, MA is seeking a Senior Manager, Events & Industry Marketing to lead the vision, strategy, and execution of the CMX events portfolio, shaping how CMX is perceived by advertisers, vendors, and partners.

This hybrid role requires 7+ years in event management or related fields, strong cross-functional leadership, budget discipline, and superb communication. You will own the end-to-end events ecosystem, including content, sales enablement, and post-event analysis.