Creative & Brand Manager

WarnerMedia; Burbank, Northern (CA, KY); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Warner Bros. Discovery Global Experiences in Burbank is seeking a strategic and hands-on Creative and Brand Manager to build a higher-velocity creative engine supporting Warner Bros.

Studio Tour Hollywood (WBSTH), Superman Experience (SE), new projects, retail, seasonal activations and priority licensed partners across the Americas. This role translates commercial priorities and audience insights into distinctive campaigns, and will own creative briefs, art direction, graphic design and

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your Role

Warner Bros. Discovery Global Experiences is seeking a strategic and hands-on Creative and Brand Manager to build a higher-velocity creative engine supporting Warner Bros. Studio Tour Hollywood (WBSTH), Superman Experience (SE), new projects, retail, seasonal activations and priority licensed partners across the Americas.

This role will translate commercial priorities, audience insight and approved WBD brand and franchise direction into distinctive, effective campaigns and content. The Manager will own creative briefs, concept development, art direction, graphic design and video-editing oversight, copy development, production workflows, executional brand consistency and day-to-day agency direction, ensuring the business has a steady pipeline of fresh assets, messages, hooks and formats tailored to each audience and channel.

Your Role Accountabilities

• Develop creative strategies and clear, actionable briefs for evergreen marketing, new experience openings, retail initiatives, seasonal campaigns, partnerships and priority commercial opportunities.
• Translate audience needs, fan behavior, product differentiation and business objectives into compelling campaign concepts, messaging territories, creative hooks and calls to action.
• Create a stronger pipeline of ideas and variations across experience positioning, tour packages, IP-specific storytelling, local visitation, tourism, family audiences and repeat visits.
• Partner with marketing and commercial stakeholders to ensure creative communicates the unique value of each experience and supports awareness, consideration, conversion, upsell and advocacy.
• Manage end-to-end creative development and production across video, photography, social-first content, digital ads, CRM, websites, out-of-home, in-store materials, press materials, and partner assets.
• Provide or direct graphic design, video editing, art direction and strong copywriting across campaign and always-on content, applying hands-on judgment where needed to move work forward.
• Build and maintain an integrated creative calendar, production roadmap, asset library, versioning approach and intake process that increase speed, visibility and reuse across the portfolio.
• Coordinate shoots, production schedules, budgets, approvals, talent or creator inputs, music and usage rights, and delivery requirements with internal teams and external partners.

• Develop multiple asset formats, key art, logo development, storyboards, messages and variations for priority initiatives, including short-form video, behind-the-scenes storytelling and audience-or-channel-specific executions
• Apply approved brand strategies, franchise guidance, visual identities and messaging frameworks consistently across Global Experiences Americas creative, while respecting the distinct positioning of individual experiences and