Retail Marketing Lead

The Beaufort Bonnet Company; Lexington (VA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Vacation policy

Health coverage

401k with company match

Stock purchase discounts

Education reimbursement

Product discounts

Flexible office environment

Job summary

The Beaufort Bonnet Company is seeking a Retail Marketing Lead to identify opportunities, develop digital content, and manage content delivery across all marketing channels. You will lead content creation, ensure brand consistency, and drive timely execution of the marketing calendar.

The role requires a bachelor’s degree in marketing, business, or communications and about 4+ years of relevant experience, preferably in apparel or fashion.

Qualifications

• Bachelor’s in marketing, business, communications, or related degree.
• Generally, 4+ years of relevant experience; experience in apparel or fashion preferred but not required.
• Advanced computer skills, Excel and Word.
• Knowledge of Adobe software programs (Illustrator, Photoshop, InDesign).

Responsibilities

• Creates digital and social media content across channels, including product flat lays, digital compositions, graphics, and GIFs.
• Analyzes performance data to inform strategy and guide the marketing team in developing and executing daily content across channels (social, SMS, email, influencers, etc.) to drive traffic and sales for key products and categories.
• Provides ongoing recommendations to leadership on how to consistently improve channel performance.
• Serves as creative and digital marketing content lead for assigned channel.
• Participate in channel meetings, and related processes to align strategic priorities and support the development and execution of creative and digital marketing content.
• Partner with assigned channel to identify, propose, and implement innovative marketing content, tools, and strategy.
• Support development of overall marketing calendar and ensure deadlines are met. Ensures that assigned channel’s calendar requirements are documented and executed accordingly.
• Creates emails and marketing copy for Retail and Ecommerce channels as needed.

Skills

Content creation

Digital marketing

Analytics

Project management

Copywriting

Cross-team collaboration

Education

Bachelor's in marketing, business, communications, or related degree

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Excel

Word

Job description

The Beaufort Bonnet Company, LLC

The Beaufort Bonnet Company’s mission is to bring happiness through timeless, thoughtfully designed, quality products that celebrate the wonder of childhood. We encourage families to slow down, celebrate everyday moments, and make generations of memories sweeter.

We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! We value work-life balance and offer a flexible corporate office environment.

The Retail Marketing Lead is responsible for identifying marketing opportunities, developing digital content, and overseeing the execution and management of content across all marketing channels. Serving as the primary retail channel lead, this role drives the planning, creation, and timely delivery of content to meet key deadlines. The Retail Marketing Lead ensures the marketing calendar stays on track, maintains brand consistency, and is executed at a high standard.

• Creates digital and social media content across channels, including product flat lays, digital compositions, graphics, and GIFs.
• Analyzes performance data to inform strategy and guide the marketing team in developing and executing daily content across channels (social, SMS, email, influencers, etc.) to drive traffic and sales for key products and categories.
• Provides ongoing recommendations to leadership on how to consistently improve channel
• Serves as creative and digital marketing content lead for assigned channel.
• Participate in channel meetings, and related processes to align strategic priorities and support the development and execution of creative and digital marketing content.
• Partner with assigned channel to identify, propose, and implement innovative marketing content, tools, and strategy.
• Support development of overall marketing calendar and ensure deadlines are met. Ensures that assigned channel’s calendar requirements are documented and executed accordingly.
• Creates emails and marketing copy for Retail and Ecommerce channels as needed.

You will love this job if you have…

• A strong creative eye with the ability to bring fresh ideas to life.
• Excellent interpersonal skills and a collaborative approach to working across teams.
• Strong time management and organizational skills to prioritize effectively and meet deadlines.
• Exceptional attention to detail in all aspects of your work.
• Clear and effective written and verbal communication skills.
• The ability to manage multiple priorities while consistently delivering on time.

Who we would like to meet…

• Bachelor’s in marketing, business, communications, or related degree
• Generally, 4+ year of relevant experience; experience in apparel or fashion preferred but not required.
• Advanced computer skills, Excel, and Word.
• Knowledge of Adobe software programs (Illustrator, Photoshop, InDesign)

What happens next?

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at 1-888-725-1899.

U.S. EEOC:Know Your Rights

Oxford Industries participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.