Retail Marketing & Content Specialist

SHANKMAN & ASSOCIATES; Erlanger (KY); Hybrid; USD 42,000 - 64,000; Full time

Job summary

SHANKMAN & ASSOCIATES is seeking a Marketing Specialist to develop and execute marketing communications for our CPG clients, focusing on direct-to-retailer programs, digital content, social media, and sales enablement.

You will work with the VP of Marketing and cross-functional teams to translate business priorities into clear communications, strengthen retailer engagement, and support sales growth. The role emphasizes collaboration, content creation, and brand-consistent materials.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 2–5 years of marketing experience.
• Strong written and verbal communication; ability to translate complex info into clear external/internal communications.
• Strong attention to detail, adaptability, emotional intelligence and sound professional judgment.
• Proficiency in PowerPoint; Canva; familiarity with Adobe Creative Suite.
• Experience with social media content development and management.
• Demonstrated project management and copywriting skills; manage projects end-to-end.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Direct to Retailer Marketing – identify client priorities and develop retailer-facing communications.
• Social Media Management – create content and cadence for social activation, respond to interactions.
• Track engagement and use results to improve campaigns.
• Develop and maintain selling materials, presentations and digital assets.
• Manage website content, copy, imagery, and design updates.

Skills

Communication skills

Project management

Copywriting

Strategic thinking

Cross-functional teamwork

Attention to detail

Education

Bachelor's degree in marketing/communications/business

Tools

PowerPoint

Canva

Adobe Creative Suite

MS Office

Job description

SHANKMAN & ASSOCIATES is seeking a Marketing Specialist to develop and execute marketing communications for our CPG clients, focusing on direct-to-retailer programs, digital content, social media, and sales enablement.

You will work with the VP of Marketing and cross-functional teams to translate business priorities into clear communications, strengthen retailer engagement, and support sales growth. The role emphasizes collaboration, content creation, and brand-consistent materials.