Retail Marketing & Content Specialist

Jobless; Erlanger (KY); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Shankman & Associates seeks a Marketing Specialist to lead the development and execution of marketing communications for its CPG clients, emphasizing direct-to-retailer strategies, digital content, and social media. You will work with the VP of Marketing and cross-functional teams to translate priorities into clear, engaging communications that strengthen retailer engagement and drive sales growth.

You will manage retailer-facing materials, social content calendars, and branded assets,

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• 2-5 years of marketing experience.
• Strong written and verbal communication skills.
• Proficiency in MS Office, PowerPoint, Canva, and Adobe Creative Suite.
• Experience with social media content development and management.
• Demonstrated project management and copywriting skills.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Direct to Retailer Marketing: identify priorities and develop retailer-facing communications.
• Social Media Management: create content and cadence for social activation; engage with interactions.
• Track engagement and drive improvements based on results.
• Develop and maintain selling materials, presentations, and digital assets.
• Manage website content and updates for branding consistency.
• Create polished, brand-consistent corporate marketing materials.
• Produce short-form video content for corporate, client, and social channels.
• Manage branded promotional merchandise.
• Develop press releases and external communications as needed.
• Support department needs and special requests.

Skills

Communication

MS Office

PowerPoint

Canva

Adobe Creative Suite

Social media

Project management

Copywriting

Multitasking

Strategic thinking

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Suite

Canva

MS Office

Job description

Shankman & Associates seeks a Marketing Specialist to lead the development and execution of marketing communications for its CPG clients, emphasizing direct-to-retailer strategies, digital content, and social media. You will work with the VP of Marketing and cross-functional teams to translate priorities into clear, engaging communications that strengthen retailer engagement and drive sales growth.

You will manage retailer-facing materials, social content calendars, and branded assets,