Retail Growth Marketer for High-Protein CPG Brand

David Protein; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Health, Vision, Dental Insurance

401(k) with 4% match

Equity opportunity

Gym expenses

Substantial PTO

Job summary

David, a fast-growing consumer brand, seeks a Retail Marketing Manager to own retail media strategy and partner with Retail, Growth, Creative and agencies in New York. You will shape how David appears across Walmart, Target, Kroger, Costco and other national retailers.

You will translate brand strategy into retailer plans, manage budgets, and drive growth through retailer-specific programs, launches and activations.

Qualifications

• 4+ years of experience in marketing, retail, e-commerce, or a related role.
• Strong analytical skills to evaluate performance, budgets, and ROAS.
• Ability to move between strategy and execution from annual plans to campaigns.
• Excellent communication and relationship-building across teams and partners.
• Strong project management to coordinate complex launches.
• Ownership mindset and attention to detail.

Responsibilities

• Develop annual and quarterly marketing plans for key retail partners.
• Translate national campaigns into retailer-specific programs to support sell-in and sell-through.
• Support launches, promotions, and key customer moments with required marketing materials.
• Strengthen presence across in-store, retailer sites, and retail media networks.
• Build account plans reflecting retailer priorities with consistent David branding.
• Own retail media strategy and budgets across platforms like Walmart Connect and Instacart.
• Manage campaigns budgets, pacing, and performance with agencies and teams.
• Establish objectives and measurement for ROAS, incrementality, and sales impact.
• Analyze performance and reallocate investment across retailers and campaigns.
• Test new platforms, placements, audiences, and tactics for scalable growth.
• Coordinate with teams to ensure timely delivery of retail marketing deliverables.
• Identify opportunities for retailer-funded marketing and co-marketing activations.

Skills

Marketing

Retail

Analytics

Project management

Communication

Job description

David, a fast-growing consumer brand, seeks a Retail Marketing Manager to own retail media strategy and partner with Retail, Growth, Creative and agencies in New York. You will shape how David appears across Walmart, Target, Kroger, Costco and other national retailers.

You will translate brand strategy into retailer plans, manage budgets, and drive growth through retailer-specific programs, launches and activations.