Retail Experience Director: Immersive Brand Environments

Nicedesignjobs; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

WHOOP is seeking a Lead Retail Experience Designer to define how members experience the WHOOP brand across every physical retail touchpoint. You will lead the design of retail environments, customer journeys, and experiential activations, shaping the future of retail at WHOOP through thoughtful design and customer-centered innovation.

Based in the Boston office, you will collaborate with Brand, Product Marketing, Retail Ops, and external partners to deliver scalable, branded environments.

Qualifications

• Bachelor's or Master's degree in Architecture, Environmental Design, Industrial Design, or related design discipline.
• 5+ years of experience in retail design, experiential design, architecture, environmental design, or branded environments.
• Proven experience leading retail experience projects from concept through execution across multiple retail formats.
• Strong portfolio demonstrating expertise in spatial design, retail environments, customer journeys, and brand storytelling.
• Experience collaborating with cross-functional teams, external agencies, architects, fabricators, and production partners.
• Strong communication, presentation, and stakeholder management skills with the ability to influence across all levels of an organization.
• Ability to balance strategic thinking with hands-on design execution in a fast-paced environment.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
• This role requires up to 15% travel to production facilities and retail locations.

Responsibilities

• Define and lead the design strategy for retail environments across wholesale, owned retail, shop-in-shop, and experiential channels.
• Create customer-centered retail concepts, spatial experiences, and branded environments that drive engagement, product education, and brand affinity.
• Develop scalable retail design standards, toolkits, and experience frameworks that ensure consistency across the global retail footprint.
• Lead the design development process from concept through execution, applying expertise in architectural detailing, construction methods, material selection, prototyping, and fabrication to deliver high-quality retail environments.
• Partner closely with Brand, Product Marketing, Retail Operations, Merchandising, Product, architects, fabricators, and external vendors to bring retail concepts from strategy through implementation.
• Review architectural drawings, construction documents, prototypes, mockups, and production samples to ensure design intent, quality, and brand standards are maintained throughout execution.
• Use customer insights, retail performance metrics, and emerging design trends to continuously improve the retail experience and influence future design strategy.
• Champion design excellence by establishing best practices, mentoring cross-functional partners, and advocating for customer-centered design across the organization.

Skills

Retail design leadership

Cross-functional collaboration

Communication & stakeholder mgmt

Brand storytelling

Spatial design & customer journeys

AI tools in design

Education

Bachelor's or Master's in Architecture/Environmental/Industrial Design

Tools

CAD

Job description

WHOOP is seeking a Lead Retail Experience Designer to define how members experience the WHOOP brand across every physical retail touchpoint. You will lead the design of retail environments, customer journeys, and experiential activations, shaping the future of retail at WHOOP through thoughtful design and customer-centered innovation.

Based in the Boston office, you will collaborate with Brand, Product Marketing, Retail Ops, and external partners to deliver scalable, branded environments.