Senior Product Designer, Ecommerce & Web Experiences (Growth)

WHOOP; Boston (MA); On-site; USD 155,000 - 215,000; Full time

Job summary

WHOOP is seeking a Senior Product Designer for the Growth team to craft world-class digital experiences that drive acquisition, conversion, and engagement, with a focus on ecommerce and core purchase journeys. You will shape complex flows, partner with product, eng, and data, and iterate via experimentation to improve outcomes.

The role is based in Boston, with relocation supported if needed, and offers base salary plus equity and benefits.

Qualifications

• Multiple years of ecommerce or transaction-focused design experience.
• Strong portfolio showing complex flows and production-ready experiences.
• Proven ability to drive measurable conversion outcomes using data and experiments.
• Excellent information architecture for end-to-end flows.

Responsibilities

• Own end-to-end design of ecommerce experiences that drive acquisition and conversion.
• Shape complex user flows and information architecture for clear paths to purchase.
• Balance near-term iteration with scalable platform-wide design.
• Translate growth opportunities into design solutions using data and patterns.
• Collaborate with PMs, engineers, and analysts to drive execution and quality.
• Lead experiments and A/B tests to improve key conversion metrics.
• Define problems and steer initiatives with a strong design POV.
• Leverage AI and emerging tools to accelerate exploration and prototyping.

Skills

Ecommerce design

Purchase flows

Conversion optimization

Figma

Information architecture

A/B testing

Data-driven design

Cross-functional collaboration

Tools

Figma

Prototyping

Component libraries

Job description

At WHOOP, we're on a mission to unlock human performance and Healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable technology and analytics platform help individuals optimize recovery, training, and overall health.

WHOOP is seeking a Senior Product Designer to join the Growth team. You’ll focus on crafting world‑class digital experiences that drive growth outcomes like acquisition, conversion, and engagement, with an emphasis on e‑commerce and core purchase journeys. We’re looking for a designer with strong visual fundamentals and a sharp sense for how people make decisions in complex, multi‑step flows, someone who can bring clarity to complexity, think in funnels, and use experimentation to continuously improve the experience.

RESPONSIBILITIES:

• Own and lead the end‑to‑end design of critical digital experiences that drive acquisition, conversion, and retention, with a focus on ecommerce experiences.
• Shape and evolve complex user flows and information architecture to create clear, intuitive paths to conversion as our offerings evolve.
• Balance near‑term execution with long‑term thinking by designing improvements that ladder into an evolving platform architecture, ensuring today’s decisions set up scalable, cohesive experiences over time.
• Translate growth opportunities into thoughtful product solutions grounded in user behavior, data insights, and effective design patterns, consistently delivering work with exceptional visual craft.
• Work closely with product managers, engineers, and data analysts to shape strategy and drive execution, ensuring high‑quality implementation and moving initiatives forward with clarity.
• Work within an experimentation‑driven team, using data to inform hypotheses, design A/B tests, and iterate quickly while driving measurable improvements in key conversion metrics and balancing speed and craft.
• Take ownership of key initiatives by defining problems, shaping direction, and driving work forward with a clear point of view grounded in strong design fundamentals.
• Leverage AI and emerging tools to accelerate exploration, prototyping, and iteration, bringing a technically curious mindset and comfort working close to implementation.
• Contribute to WHOOP’s design culture by sharing expertise, giving feedback, and helping raise the bar for product quality across the team.

QUALIFICATIONS:

• Multiple years of experience designing ecommerce, purchase flows, or other transaction‑oriented products, with a deep understanding of how users evaluate, decide, and complete actions within digital experiences (not including co‑ops, internships, or academic projects).
• An exceptional portfolio of shipped digital product work that demonstrates exceptional visual craft, clarity in complex flows, and the ability to deliver production‑ready experiences.
• Proven experience designing for measurable, conversion‑focused outcomes such as acquisition, purchase, or retention, with a strong understanding of funnel optimization, experimentation, and using data to inform and evaluate decisions.
• Demonstrated strength in information architecture and designing end‑to‑end flows that simplify complexity and guide users through multi‑step journeys.
• Deep proficiency with modern design tools and workflows (Figma, prototyping, component libraries), combined with strong technical fluency and the ability to leverage AI and code‑adjacent tools to accelerate design and prototyping, while collaborating closely with engineering to bring ideas to life.
• Strong ability to own and drive multiple initiatives simultaneously, influencing cross‑functional partners and influencing product direction while elevating team craft.
• Clear decision‑maker and communicator who can articulate and defend design decisions using strong design principles, heuristics, and data, building alignment across stakeholders.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

WHOOP is an Equal Opportunity Employer and participates in E‑verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long‑term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long‑term growth and success.

The U.S. base salary range for this full‑time position is $155,000 - $215,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job‑related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.