Retail Experience Creative Director (UX & Brand)

Amazon Inc.; Omaha, Northern (NE, KY); Hybrid; USD 141,000 - 191,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Restricted stock units

Job summary

Amazon seeks a Creative Director for Retail Experience to lead UX-driven content for Echo, Fire TV, Fire Tablets, and Kindle. You will shape content strategy and ensure every touchpoint is intuitive and customer-centric across retail demonstrations and digital experiences.

You will guide journeys, translate creative direction into our tech framework, and develop customer maps to optimize in-store discovery and conversion across demos and detail pages.

Qualifications

• 8+ years of design experience.
• Have an available online portfolio.
• Experience art directing motion designers, illustrators, writers and content creators.
• Experience partnering with technical partners for design implementation.

Responsibilities

• Design and optimize on-device demo experiences and digital touchbar interactions that are intuitive and conversion-focused.
• Collaborate with product marketing, product management, and design to determine messaging priorities and UX patterns.
• Lead stakeholder meetings to clarify commitments and prioritize UX requirements.
• Oversee production of print materials, digital content, and video assets.
• Develop playbooks with UX design standards, accessibility guidelines, and conversion tactics.
• Stay updated on retail UX trends, fixture technologies, and customer experience innovations.
• Implement scalable processes maintaining high UX quality across channels.
• Champion the offline playbook with UX research insights for continuous improvement.
• Design navigation flows for digital touchbars to create clear paths to purchase.
• Demonstrate Ownership and Delivering Results.

Skills

Design experience

Online portfolio

Art directing

Partnering with technical partners

Job description

Amazon seeks a Creative Director for Retail Experience to lead UX-driven content for Echo, Fire TV, Fire Tablets, and Kindle. You will shape content strategy and ensure every touchpoint is intuitive and customer-centric across retail demonstrations and digital experiences.

You will guide journeys, translate creative direction into our tech framework, and develop customer maps to optimize in-store discovery and conversion across demos and detail pages.