Senior Media Manager - CPG

CROSSMARK; Bentonville (AR); On-site; USD 80,000 - 85,000; Full time

Job summary

Crossmark Inc. is seeking a Senior Media Manager to oversee media strategy, planning and execution for assigned client accounts. You will lead campaigns, build strong relationships with partners, and mentor junior staff while driving ROI across digital channels.

The role requires 5-7+ years in media, deep knowledge of performance and retail media, and strong presentation skills. Join a collaborative team in a fast-moving marketing environment.

Qualifications

• Bachelor's Degree strongly preferred.
• 5-7+ years experience in the media industry.
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media.
• Strong background in performance and commerce/retail media required.
• Advanced computer skills (MS Word, Excel, Power Point)
• Confident and effective at building trusted strategic relationships with partners.

Responsibilities

• Lead strategic media planning and execution; mentor junior staff.
• Develop campaigns with high ROI through strategic recommendations.
• Present plans to clients and internal teams; communicate strategy and tactics.
• Define, manage, and optimize success metrics across digital media.
• Ensure clear strategies, targeted media mix, and measurement.
• Manage media IOs and POs to ensure timely payment.

Skills

Relationship building

Presentations

Digital marketing knowledge

MS Office

Data interpretation

Education

Bachelor's Degree

Tools

Sam's Club Connect

Walmart Connect

Costco

Instacart

Kroger retail media

Job description

Description

The Senior Media Manager is responsible for overseeing and supporting in the development of media strategies and plans for assigned media clients, ensuring the program meets client objectives and helps grow their online business.

The core responsibilities will be to oversee media components of various client accounts via thought leadership, media planning, media buying and execution, as well as vendor relations. The Sr. Media Manager is tasked to lead the media campaign strategy for their assigned clients, anticipate client needs and demands, and to manage all communication plans and projects for the team.

Responsibilities

• Lead the strategic media planning/execution and serve as a resource for junior staff for advice and counsel.
• Think strategically about complex programs for assigned client relationships by providing thoughtful recommendations and action plans for campaigns that drive high ROI.
• Media Leader who contributes to media strategy, builds solid relationships with clients across all levels and functions, and execution. Presents to clients and internal teams, with the ability to effectively communicate overall plan strategy, including tactics across all media types.
• Define, manage, optimize, and improve success metrics across all digital media channels, and at the group, team, and individual levels.
• Ensure that clear strategies, targeted and optimized media mix, innovative messaging, continual test and learn, and actionable measurement are in place.
• Manage media IOs and POs to ensure partners are paid accurately and in time.

Qualifications

Education Requirements:

• Bachelor's Degree strongly preferred.

Work Experience Requirements:

• 5-7+ years experience in the media industry.
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media. Strong background in performance and commerce/retail media required.
• Advanced computer skills (MS Word, Excel, Power Point)
• Confident and effective at building trusted strategic relationships with partners.

Knowledge, Skills and Abilities Requirements:

• Working knowledge of Insights tools and (including but not limited to) Sam's Club Connect, Walmart Connect, Costco, Instacart, and Kroger retail media platforms. Also in-depth knowledge of closed-loop reporting.
• Creative problem-solver working with data both to solve problems and tell the story effectively.
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.
• Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail.com experience desired.

About Us

Product Connections is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.

With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt - let's build something great together.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [e-mail] . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

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Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Administration

Position Type: Full time

Business Unit: Marketing

Salary Range: $79860.00 - $85000.00

Company: Crossmark Inc.

Req ID: 36534

Employer Description: USPRDCTCONNECTNEMPDESC