Retail Category Growth Strategist

Taylor Farms; Cincinnati (OH); On-site; USD 95,000 - 145,000; Full time

Job summary

Taylor Farms, based in Cincinnati, Ohio, seeks a Category Development Manager to partner with the VP of Business Development and Directors of Category Management. You will drive influence across Taylor Farms Retail and Deli categories at Kroger by delivering insight-driven recommendations and strong retailer partnerships.

You will synthesize diverse data, lead category reviews, and develop actionable strategies to optimize assortment, pricing, and promotions while improving category performance

Qualifications

• Advanced proficiency with MS Office, especially Excel and PowerPoint.
• Experience with BI platforms (Power BI) and data visualization.
• Experience with category management principles and shopper data.
• Educational background in analytical field such as data science, IT, math, or business.
• Strong project management and ability to handle multiple projects in a fast-paced environment.
• Ability to manage large data sets with high analytical capability.

Responsibilities

• Coordinate with VP of Business Development and Customer Business Managers on key business opportunities and provide actionable recommendations.
• Serve as an objective category advisor delivering retailer-first insights to Kroger category managers and merchants.
• Synthesize Kroger shopper and loyalty data, syndicated POS, household panel, market, and internal data to diagnose performance and growth opportunities.
• Lead category reviews, joint business planning inputs, innovation presentations, and senior-level business updates.
• Create concise, persuasive selling stories that connect shopper insight to retailer action and measurable outcomes.
• Develop repeatable tools and analytical standards to improve data quality and reporting efficiency in the organization.
• Work with Marketing to provide category and consumer insights that support product innovation.

Skills

Analytical thinking

Project management

Communication skills

Self-motivated

Strategic mindset

Education

Bachelor's degree in business analytics or related field

Tools

Excel

PowerPoint

Power BI

Circana data

Kroger data platforms

Job description

Taylor Farms, based in Cincinnati, Ohio, seeks a Category Development Manager to partner with the VP of Business Development and Directors of Category Management. You will drive influence across Taylor Farms Retail and Deli categories at Kroger by delivering insight-driven recommendations and strong retailer partnerships.

You will synthesize diverse data, lead category reviews, and develop actionable strategies to optimize assortment, pricing, and promotions while improving category performance