Retail Brand & Community Lead - Alys Beach, FL

Rowan; Panama City Beach (FL); On-site; USD 42,000 - 64,000; Full time

Job summary

Rowan is seeking a Retail Brand & Community Lead for our Encinitas flagship store. The role blends sales, hospitality, community engagement and brand-building in a customer-facing setting.

You'll learn Rowan products, serve customers, manage store operations, and drive initiatives that connect the brand with the local community, including partnerships, events, content creation, and customer follow-up.

Qualifications

• Genuine hospitality and service mindset.
• Ability to build meaningful client relationships.
• Comfort with sales goals and results-driven approach.
• Interest in fashion, lifestyle, branding, content or marketing.
• Willingness to connect with Encinitas/North County community.

Responsibilities

• Create exceptional hospitality so every guest feels welcomed and cared for.
• Develop genuine customer relationships through clienteling and follow-up.
• Drive store performance by aligning with goals, traffic, and retention.
• Build local community through partnerships with restaurants, gyms, hotels, and creators.
• Help create events and activations to introduce Rowan to new people.
• Create and capture content from store, customers, events and community.
• Contribute to store culture as a welcoming place to shop, work and connect.

Skills

Hospitality

Relationship building

Communication

Sales oriented

Creativity

Initiative

Attention to detail

Content/marketing interest

Community engagement

Brand awareness

Job description

Rowan is a family-founded, contemporary lifestyle brand creating timeless American essentials designed for everyday life. We believe in great product, meaningful relationships, exceptional hospitality, and building a brandthat stands for something deeper.

Our stores aren't simply places to sell product. They're where people discover Rowan, experience the brand, connect with our team, and become part of our community.

We're looking for someone to help us bring that vision to life at our Encinitas flagship store.

The Role

The Retail Brand & Community Lead is a full-time, customer-facing role that goes beyond traditional retail. Yes, you'll sell. You'll learn our product, serve customers, maintain the store, and help us hit our goals.

But we're looking for someone who can think beyond the four walls of the store. Someone who naturally builds relationships. Someone who knows what's happening in Alys Beach and the surrounding communities. Someone who can introduce Rowan to a local restaurant, connect with creators, help bring an events to life, capture a great piece of content, or personally follow up with a customer they met the week before.

This role sits at the intersection of sales, hospitality, community, culture, and brand.

The goal is to grow Rowan by creating relationships and experiences that turn people into customers and customers into community.

What You'll Do

Create Exceptional Hospitality

Make every person who walks through our doors feel seen, welcomed, and cared for. Deliver the kind of experience people remember and want to return to.

Build Client Relationships

Develop genuine relationships with customers through thoughtful clienteling, personal outreach, follow-up, product recommendations, and invitations back into the store.

Drive Sales & Store Performance

Help achieve store goals while understanding the bigger picture behind the numbers — awareness, traffic, conversion, retention, and revenue.

Build Local Community

Look beyond the store and develop relationships with local restaurants, businesses, gyms, hotels, creators, organizations, and other potential community partners.

Help Create Events & Activations

Bring ideas to the table and help execute store events, partnerships, collaborations, and experiences that introduce new people to Rowan.

Create & Capture Content

Recognize authentic moments worth sharing and help capture content from the store, our customers, events, products, and the surrounding community.

Build Culture

Help make our Encinitas flagship a place where people love to shop, spend time, work, and connect.

Who We're Looking For

You might be a great fit if you:

• Genuinely enjoy meeting and connecting with people
• Have a strong sense of hospitality and service
• Are confident initiating conversations and building relationships
• Have an interest in fashion, lifestyle, branding, content, or marketing
• Are comfortable with sales goals and motivated by results
• Know or are excited to become deeply connected to the Encinitas/North County community
• Take initiative rather than waiting to be told what to do
• Are creative, resourceful, and willing to try new things
• Care about details and understand how small moments shape a brand
• Want to help build something rather than simply work a retail shift
• Previous retail experience is valuable, but character, initiative, hospitality, creativity, and the ability to build relationships matter just as much to us.