Retail Assistant Manager

Fenix Outdoor; Palo Alto (CA); On-site; USD 29,000 - 37,000; Full time

Benefits offered by this job

401(k) match

Health benefits

PTO

Product discounts

Sustainability focus

Job summary

Fjällräven is seeking an Assistant Store Manager in Palo Alto to lead a values-driven team and deliver exceptional guest service. You will partner with the Store Manager to manage operations, coach staff, and uphold sustainability commitments on the floor and in the community.

The role emphasizes hands-on leadership, aligning with KPIs, and driving store performance while promoting Fjällräven’s mission and outdoor lifestyle.

Qualifications

• At least 1 year of retail leadership experience.
• Strong track record of delivering thoughtful, people-centered guest experiences.
• Solid organizational skills and attention to detail.
• Adaptable, solution-oriented mindset.
• Comfort working with KPIs, sales performance tools, and store financials.
• Genuine passion for sustainability and outdoors.

Responsibilities

• Lead & develop the team to deliver outstanding guest experiences.
• Model GUIDE service standards and support premium, personalized service.
• Support daily store operations including opening/closing, payroll support, loss prevention, and inventory.
• Review KPIs with store manager and drive sales, efficiency, and profitability.
• Build community and brand presence through local events and partnerships.
• Champion sustainability and responsible product stewardship.

Skills

Retail leadership

Guest service

Coaching

Operations

KPIs

Cash handling

Job description

Palo Alto, CA Hourly Range: $21-$27 (dependent on experience) Full-Time | Benefits Eligible Do you believe in the power of nature? Can you lead with heart, clarity, and purpose? Are you energized by building teams, creating meaningful guest experiences, and contributing to a more sustainable future?

At Fjällräven, we're more than a retail brand; we're a community of nature lovers, gear specialists, and everyday adventurers. Our stores are places where people come not just to get outfitted, but to feel inspired. As an Assistant Store Manager, you'll play a vital role in making that happen every day. You'll partner closely with the Store Manager to lead the sales floor, support store operations, and help cultivate a culture rooted in curiosity, care, and sustainability. Come walk with us.

What We Offer

• 401(k) with employer match to support your long-term financial well-being
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage
• Generous paid time off to rest, recharge, and get outside
• Product discounts and access to Fjällräven outdoor events
• A strong commitment to sustainability, quality craftsmanship, and responsible business practices

What You Will Do

As Assistant Store Manager, you'll partner with the Store Manager to support performance, people, and community impact.

Lead & Develop the Team

• Help recruit, coach, and develop a strong, values-driven team
• Foster a culture of accountability, resilience, and collaboration
• Provide ongoing feedback and support teammates' growth and learning

Deliver Exceptional Guest Experiences

• Model GUIDE service standards and support the team in delivering premium, personalized service
• Help ensure every guest feels welcomed, informed, and confident in their outdoor pursuits

Support Store Operations & Business Performance

• Assist with daily operations, including opening/closing, cash handling, payroll support, loss prevention, and inventory management
• Partner with the store manager to review KPIs and support strategies that drive sales, efficiency, and profitability
• Uphold company policies, procedures, and safety standards

Build Community & Brand Presence

• Support local events, partnerships, and activations that reflect Fjällräven's values
• Help create an inclusive, inspiring store environment, from morning huddles to community gatherings

Champion Sustainability

• Educate guests and teammates on initiatives like the Arctic Fox Initiative and Down Promise
• Model everyday product stewardship and environmentally responsible practices

What Makes You a Great Fit

You're a collaborative leader who enjoys being hands-on and helping others succeed. You're curious about people, motivated by purpose, and comfortable navigating both the human and operational sides of retail.

You Bring

• At least 1 year of retail leadership experience
• A strong track record of delivering thoughtful, people-centered guest experiences
• Solid organizational skills and attention to detail
• An adaptable, solution-oriented mindset
• Comfort working with KPIs, sales performance tools, and store financials
• A genuine passion for sustainability, the outdoors, and the Fjällräven mission

About Us

Since 1960, Fjällräven has created durable, timeless outdoor gear designed to deepen our connection with nature. Guided by sustainability and innovation, we believe in treading lightly while inspiring people everywhere to explore the outdoors. Join us in building meaningful experiences today and protecting the planet for generations to come.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

This employer participates in E-Verify.

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today, the company’s timeless, functional, and durable outdoor equipment enjoys a global presence and can be found in over 70 countries. Fjällräven’s product range includes outdoor clothing and accessories for men and women as well as backpacks, tents, and sleeping bags. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife, and the environment and to encourage people to take an interest in outdoor life. The company hosts two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is part of Fenix Outdoor AB.