Retail Ad Ops Specialist: Campaigns & Optimization

Hy-Vee, Inc.; West Des Moines (IA); On-site; USD 55,000 - 75,000; Full time

Job summary

Hy-Vee, Inc. is seeking an Ad Operations Specialist to execute and manage retail media advertising campaigns across multiple platforms, ensuring accurate setup, activation, and performance tracking.

You'll collaborate with the RedMedia team to understand brand goals, ensure all campaign elements are aligned, and continuously optimize to meet KPIs. This role involves managing a portfolio of brands in a fast-paced, deadline-driven environment and requires a bachelor’s degree plus 3–5 years of

Qualifications

• Bachelor's degree in marketing, advertising or related field.
• 3-5 years of experience in ad operations, digital marketing, or media buying.
• Experience managing campaigns across multiple advertising platforms.

Responsibilities

• Execute and manage campaigns across multiple platforms, ensuring accurate setup and timely activation.
• Collaborate with retail media team to understand brand goals and ensure all campaign elements are aligned with those objectives.
• Monitor campaign performance, making adjustments as needed to optimize results and meet KPIs.
• Manage a set of brands, ensuring their campaigns are executed effectively and provide regular updates to the team.
• Assist in troubleshooting and resolving any issues that arise during campaign activation or execution.
• Compile and analyze campaign performance data, providing insights and recommendations for optimization.
• Stay updated on changes and updates to advertising platforms (Google Ads, Facebook Ads, DSPs, etc.) and leverage new features or best practices to improve campaign performance.

Skills

Partnerships

Growth mindset

Results oriented

Customer focused

Professionalism

Interpersonal skills

Education

Bachelor's degree in marketing, advertising or related field

Tools

Google Ads

Facebook Ads

DSPs

Job description

Hy-Vee, Inc. is seeking an Ad Operations Specialist to execute and manage retail media advertising campaigns across multiple platforms, ensuring accurate setup, activation, and performance tracking.

You'll collaborate with the RedMedia team to understand brand goals, ensure all campaign elements are aligned, and continuously optimize to meet KPIs. This role involves managing a portfolio of brands in a fast-paced, deadline-driven environment and requires a bachelor’s degree plus 3–5 years of