Ad Operations Specialist

Hy-Vee, Inc.; West Des Moines (IA); On-site; USD 55,000 - 75,000; Full time

Job summary

Hy-Vee, Inc. is seeking an Ad Operations Specialist to execute and manage retail media advertising campaigns across multiple platforms, ensuring accurate setup, activation, and performance tracking.

You'll collaborate with the RedMedia team to understand brand goals, ensure all campaign elements are aligned, and continuously optimize to meet KPIs. This role involves managing a portfolio of brands in a fast-paced, deadline-driven environment and requires a bachelor’s degree plus 3–5 years of

Qualifications

• Bachelor's degree in marketing, advertising or related field.
• 3-5 years of experience in ad operations, digital marketing, or media buying.
• Experience managing campaigns across multiple advertising platforms.

Responsibilities

• Execute and manage campaigns across multiple platforms, ensuring accurate setup and timely activation.
• Collaborate with retail media team to understand brand goals and ensure all campaign elements are aligned with those objectives.
• Monitor campaign performance, making adjustments as needed to optimize results and meet KPIs.
• Manage a set of brands, ensuring their campaigns are executed effectively and provide regular updates to the team.
• Assist in troubleshooting and resolving any issues that arise during campaign activation or execution.
• Compile and analyze campaign performance data, providing insights and recommendations for optimization.
• Stay updated on changes and updates to advertising platforms (Google Ads, Facebook Ads, DSPs, etc.) and leverage new features or best practices to improve campaign performance.

Skills

Partnerships

Growth mindset

Results oriented

Customer focused

Professionalism

Interpersonal skills

Education

Bachelor's degree in marketing, advertising or related field

Tools

Google Ads

Facebook Ads

DSPs

Job description

Additional Considerations

At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description

Job Title: Ad Operations Specialist

Department: RedMedia

FLSA: Exempt

Revision Date: 9/2024

General Function: The Ad Operations Specialist will be responsible for executing and managing retail media advertising campaigns across multiple platforms, ensuring their successful setup, activation, and performance. This role requires close collaboration with the retail media team to align campaigns with brand goals and objectives, ongoing monitoring and optimization to meet key performance indicators (KPIs), and the management of multiple brands.

Core Competencies

• Partnerships
• Growth mindset
• Results oriented
• Customer focused
• Professionalism

Reporting Relations

Accountable and Reports to: Director, Retail Media Operations, RedMedia

Direct Reports: None

Primary Duties And Responsibilities

• Execute and manage campaigns across multiple platforms, ensuring accurate setup and timely activation.
• Collaborate with retail media team to understand brand goals and ensure all campaign elements are aligned with those objectives.
• Monitor campaign performance, making adjustments as needed to optimize results and meet KPIs.
• Manage a set of brands, ensuring their campaigns are executed effectively and provide regular updates to the team.
• Assist in troubleshooting and resolving any issues that arise during campaign activation or execution.
• Compile and analyze campaign performance data, providing insights and recommendations for optimization.
• Stay updated on changes and updates to advertising platforms (Google Ads, Facebook Ads, DSPs, etc.) and leverage new features or best practices to improve campaign performance.

Education And Experience

• Bachelor's degree in marketing, advertising or related field
• 3-5 years of experience in ad operations, digital marketing, or media buying
• Experience managing campaigns across multiple advertising platforms

Physical Requirements

• Visual requirements include: ability to see detail at near range with or without correction.
• Must be physically able to perform sedentary work: operating a computer, occasionally lifting or carrying objects of no more than 10 pounds, and occasionally standing or walking.
• Must be able to meet with customers.
• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Knowledge, Skills, Abilities And Worker Characteristics

• Excellent written and verbal communication skills required.
• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Strong interpersonal skills. An ability to relate to and interact with other people in a friendly, professional manner.
• Ability to identify problems, develop and execute solutions.

Working Conditions

The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines.

Financial Responsibility

None

Equipment Used To Perform Job

Laptop and/or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specific position.

Confidentiality

Access confidential information, including advertising rates, pricing information, and store sales and marketing events.

Employment is contingent upon the successful completion of a pre employment drug screen.