Restaurant Marketing Manager

New Holland Brewing Company; Holland, Northern (MI, KY); On-site; USD 90,000 - 120,000; Full time

Job summary

New Holland Brewing Company in Michigan seeks a Retail Marketing Manager to lead retail strategy across pub and bar locations, owning loyalty programs and collaborating with Brand, Digital, and Innovation teams. You will help set annual financial goals and use customer data and trends to refine strategies, ensuring a cohesive brand experience and strong guest engagement.

The role requires 5+ years in retail marketing leadership, with a track record of driving revenue, loyalty, and experience

Qualifications

• 5+ years in retail or loyalty marketing leadership.
• Ability to lead teams and manage complex initiatives.
• Strong communication and customer-centric storytelling.

Responsibilities

• Lead retail marketing strategy to drive revenue and foot traffic.
• Define and steward store location identity and guest-facing communications.
• Develop and execute promotional campaigns, events, and partnerships.
• Lead loyalty and event programming to increase frequency and spend.
• Manage brand-aligned content across social and direct channels.
• Analyze customer insights and retail performance to optimize budgets.

Skills

Retail marketing leadership

Team leadership

Communication skills

Marketing tools & analytics

Tools

Marketing tools

Design tools

Data analytics

Job description

• Our Mission:To enrich the lives of our customers by creating exceptional beverages, food, and service that grow a thriving business.
• Our Values: We Believe - We Engage - We Own - We Lead - We ActWithIntegrity - We Care

Mission Impact

The RetailMarketing Managerenriches customer lives by shaping and elevatingbrandexperience within our retail locations. By leading strategies that connect guests to our beverages, food, and service, this role strengthens loyalty, drives revenue, and inspires meaningful connection. Their work unifies brand and retail priorities to support a thriving business.

What We Offer At New Holland Brewing Company, we strive to inspire meaningful connections - and when you work here,you’llfeel that. Our culture is inclusive, caring, and community focused. Guided by our Core Values and Growth Principles, we foster engagement, development, and collaboration for every team member. We sethigh standardsbecause they sustain our growth and success in a unique industry, and we match those standards with an engaging, and rewarding culture.You’llfind competitive compensation and benefits, opportunities to grow personally and professionally, and a team committed to helping you reach your goals while contributing to ours.

Job Summary

The RetailMarketingManager leads the development and execution of retailmarketingstrategy across New HollandPub and Cocktail & Bottle Barlocations.Owns loyalty programming to grow the size and avg spend of our most loyal customers.Partnerswith Retail Operations, Brand, Digital, and Innovationteams,ensuresthe retail brand experience is cohesive, engaging, and reflective of New Holland’s identity.Willassistour Director of Retail Operations with setting and achieving our annual financial goals through insight,strategyand programming, executed by the Retail Operations Teams.Usescustomer data, trends, social insights, and retail performance to refine strategy and improve outcomes.

Accountability Chart

At New Holland Brewing Company, every role has an Accountability Chart that clearly defines the 3–5 core outcomes the role owns to move the business forward. The Accountability Chart helps candidates and team members understand what success looks like.

• Own RetailMarketingStrategyto Deliver Foot Traffic: Define and stewardretail positioning,programming, loyalty,customer segmentation,advertising,trade area strengthto driverevenue, traffic, loyalty, frequency, and brand consistency.
• LoyaltyGrowth: Ownloyalty program s, programming and analysis to grow recency, frequency, spend and lifetimevaluefor our spaces and brands.
• InfluenceCross ‑ FunctionalRetail Execution: Partner with Retail Operations, Digital, Brand, and Innovation teams to align and deliverrevenue-drivingretail initiatives through influence and collaboration.
• LeadBrand ‑ AlignedContent and Messaging Direction: Lead retail contentand execution strategy across social, direct marketing, andguest ‑ facingchannels to increasefoot traffic, visit frequency,visibility, engagement, and performance.

Key Responsibilities

• Lead and act in alignment with New Holland’s Mission, Vision, and Values
• Lead annual retail marketing strategy to drive revenue, traffic, loyalty, and awareness
• Define and steward retaillocationidentityandguest ‑ facingcommunications, partnering to deliver a vision for each space.
• Develop and execute promotional campaigns, programs, events, partnerships, andothertactics that drive traffic, check lift, and guest experience (NPS)
• Lead loyalty and event programming to increase frequency, foot traffic, check avg, and lifetime value.
• Leadbrand ‑ alignedcontent, influencer, and UGC strategy across social and direct channels with internal and external partners
• Analyze customer insights and retail performance while managing and balancing retail marketing budgets across media, partnerships, technology, and print

Required Qualifications

• 5+years’ experiencein retail marketing,loyalty marketing,or hospitality-focused marketing leadership
• Ability to lead teams, influence partners, and manage complex initiatives
• Strong communication, planning, andcustomer ‑ centricstorytelling skills
• Proficiencywith marketing toolsand technology, design tools, and data interpretation
• Ability to manage deadlines and prioritize multiple projects in fasta ‑ pacedenvironment

We strive to create an inclusive environment. Reasonableaccommodationwill be provided to enable individuals with disabilities to perform essential functions.

• Travel to retail locations and market areas as needed
• Ability to support occasional evening and weekend events or activations
• Combination of office-based work and onsite work at retail properties

Reports To & Team

• Reports To:Director of Marketing and Sales
• Team:Marketing

Equal Opportunity Statement

New Holland Brewing Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We do not discriminate based on race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability.Pursuant tothe Americans with Disabilities Act (ADA), we provide reasonable accommodations to enable individuals with disabilities to perform essential job functions. As part of our commitment to growth and development, New Holland reserves the right, as part of a succession or development plan, to fill a position without the role being posted.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.