Hands-On Local Marketing Specialist - Restaurants

Dunkin' | ZSC Enterprises; Kennesaw (GA); On-site; USD 50,000 - 75,000; Full time

Job summary

Dunkin is seeking a hands-on Marketing Specialist to support franchise operations by developing local campaigns that drive sales, guest engagement, loyalty, and community awareness. You will collaborate with restaurant teams, vendors, and Dunkin brand resources to execute programs, manage digital presence, and monitor performance.

This role requires strong organization and the ability to travel between locations as needed.

Qualifications

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience.
• Experience with franchise, QSR, hospitality, or multi-unit operations is a plus.
• Strong communication, organization, and project-management skills.
• Proficiency with Canva, Microsoft Office, social platforms, and basic digital marketing tools.
• Ability to analyze basic sales and marketing results and translate insights into actions.
• Creative, proactive, and highly organized with strong follow-through.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Skills

Local marketing

Social media

Marketing strategy

Project management

Communication

Tools

Canva

Microsoft Office

Social media platforms

Digital marketing platforms

Job description

Dunkin is seeking a hands-on Marketing Specialist to support franchise operations by developing local campaigns that drive sales, guest engagement, loyalty, and community awareness. You will collaborate with restaurant teams, vendors, and Dunkin brand resources to execute programs, manage digital presence, and monitor performance.

This role requires strong organization and the ability to travel between locations as needed.