Resource Chief Marketing Officer CMO

Vibra Healthcare, LLC.; Rapid City, Northern (SD, KY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical PPO

HSA options

Life insurance

Disability Benefits

401K matching

Tuition reimbursement

Work-life balance

Job summary

Vibra Healthcare, LLC seeks a Resource Chief Marketing Officer to oversee business development for assigned hospitals, train sales leaders, and cover departmental vacancies. This role requires extensive travel (75%) and will partner with hospital management and clinical teams to drive referrals and admissions while ensuring CMS and Vibra policy compliance.

The CMO will lead strategic planning, sales activities, and team development, acting as a Clinical Liaison when needed and driving growth

Qualifications

• Bachelor’s degree or equivalent in related field required.
• Active license to practice in the state where support is provided (RN/LSW/OT/PT, etc.).
• Minimum five (5) years of marketing/leadership experience in healthcare.
• Strong background in client services and relationship management.
• Supervisory/leadership experience required.
• Must have a valid driver's license and ability to travel (75%).

Responsibilities

• Oversee business development activity for assigned hospital(s) and train sales leaders as requested.
• Serve as primary support for filling departmental vacancies with onsite coverage and overnight travel as needed.
• Lead hospital business development; design/implement processes to support growth and ensure compliant operations.
• Maintain referrals and admissions while complying with CMS/state rules and Vibra policies across care levels.
• Provide training, coaching, and support to staff; manage interim vacancies with hospital leadership.

Skills

Client services

Leadership

Team management

Communication

Travel readiness

Education

Bachelor’s degree or equivalent

Master’s degree preferred

Job description

Overview

COME BUILD YOUR CAREER WITH VIBRA HEALTHCARE!

We are seeking a Resource Chief Marketing Officer to join our team!

**75% Travel**

Responsibilities

The resource chief marketing officer (CMO) is responsible for providing oversight of business development activity for their assigned hospital(s), training of sales leaders as requested, and shall serve as the primary support person for covering departmental vacancies within assigned hospitals, often requiring onsite support and frequent overnight travel. The employee will assist hospitals with managing strategic planning, driving sales activities, and supervising team members. When on assignment, the resource CMO will act as the hospital's business development department leader, or as a Clinical Liaison, and will be responsible for the design/implementation of processes that best support business growth.

The resource CMO will work with their assigned hospitals' business development teams to maintain referrals and admissions, while complying with state and CMS rules and regulations and Vibra Healthcare policies/procedures across multiple levels of care. This employee will work closely with their assigned hospitals' management and clinical teams, maintaining positive and effective working relationships. As a trainer, the resource CMO will provide training as necessary and will help coordinate the orientation process for new sales leaders, ensuring they are provided with appropriate training and adequately prepared for their position.

When filling a vacancy, the employee will help manage the hospital's business development team on an interim basis (in conjunction with the hospital CEO). This includes recruitment, team development, and retention efforts. The resource CMO will provide marketing leadership, education, training, coaching, and support to assist team members in building relationships and exceeding their business objectives.

When assigned to provide direct clinical liaison coverage, assumes responsibility for meeting and exceeding established referral and admission goals. Conducts onsite sales and marketing activities at assigned referring hospitals and other referral sources. Develops and maintains positive working relationships with case managers, physicians, discharge planners, and other individuals involved in patient referrals and transitions of care. Identifies and evaluates potential patients and completes timely and accurate pre-admission assessments in accordance with applicable licensure requirements, state and CMS rules and regulations, and Vibra Healthcare policies/procedures. Meets with patients and family members to provide education regarding Vibra’s services, answer questions, address potential barriers, and assist with the decision-making process. Collaborates with referral sources and hospital clinical and admissions teams to facilitate safe, appropriate, and timely patient admissions. Maintains required documentation, communicates referral status and barriers, and provides timely follow-up throughout the referral and admission process.

The resource CMO will aid assigned hospitals in facilitating overall business growth. Responsibilities include: driving prospects, identifying new customers and markets, and developing new approaches to markets. This employee will utilize strategic thinking and sharp executions (coupled with vision, innovation, boldness, relentlessness, and ambition), enabling the business to exceed revenue, census, and admission goals.

Required Skills:

• Bachelor’s degree or equivalent experience in related field required.
• Current, valid, and active license to practice as a Registered Nurse, Licensed Practical/Vocational Nurse, Licensed Clinical Social Worker, Occupational Therapist, Speech Language Pathologist, Physical Therapist, Physical Therapy Assistant, Certified Occupational Therapy Assistant, or Respiratory Therapist required in the state where support is provided.
• Minimum five (5) years of experience in marketing/leadership in a healthcare environment.
• Strong background in client services and relationship management required.
• Supervisory/leadership experience required
• Current, valid, and active driver’s license required.
• Ability to travel using publicly available air and ground transportation.

Additional Qualifications/Skills

• Master’s degree preferred.
• Ability to effectively manage a team.
• Ability to compute statistics, analyze referral trends, and develop budget/marketing plans.
• Ability to establish and maintain positive working relationships.
• Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals.
• Results-focused, innovative and creative problem-solver with the ability to engage commitment from others.
• Ability to communicate effectively (written and verbally); influences and stimulates others to action with directive leadership skills to ensure business results are achieved.
• Ability to project a professional image.
• Knowledge of regulatory standards and compliance requirements.
• Strong organizational, prioritizing and analytical skills.
• Ability to make independent decisions when circumstances warrant.
• Working knowledge of computer and software applications used in job functions
• Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Benefits

• Medical PPO high and low deductible plans / HSA options as well as HMO options in some markets
• FREE prescription plans
• Dental and Vision coverage
• Life insurance
• Disability Benefits
• Employee Assistance Plan
• Flex Spending plans, 401K matching
• Additional Critical Illness, Accident, and Hospital plans
• Company discounts for mobile phone service, electronics, cell phones, clothing, etc
• Pet Insurance
• Group legal – provides legal assistance with personal legal matters
• Tuition and continuing education reimbursement
• Work life balance

At Vibra Healthcare, employees are our priority. We are passionate about patient care and consider it a privilege to be able to provide services to patients and their family members. Below is a brief summary of our benefits.

At Vibra Healthcare, our patients are family. Healthcare is constantly evolving, our growing organization is devoted to ensuring that each person in our care feels safe. Our world-class team of driven, passionate healthcare professionals are always focused on service excellence and providing top quality care at the bedside. Our culture fosters engagement, diversity and advocacy. Our goal is to empower our employees and support them in their professional growth while leading them on a path to success within our organization.