Chief Marketing Officer CMO

Vibra Healthcare; Rapid City (SD); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical PPO + HSA options

Free prescription plans

Dental and Vision coverage

Life insurance

Disability Benefits

Employee Assistance Plan

401K matching

Additional insurance plans (Critical,

Hospital plans

Company discounts (mobile, electronics

Pet Insurance

Group legal

Tuition and continuing education

Work life balance

Job summary

Vibra Healthcare's Rehabilitation and Critical Care Hospital of the Black Hills in Rapid City, SD, seeks a Chief Marketing Officer to lead marketing strategy, grow referrals, and guide a regional team across inpatient and outpatient services.

The role emphasizes building partnerships, calibrating market plans, and ensuring CMS/state compliance while driving revenue, census, and admissions goals through innovative, data-driven leadership.

Qualifications

• Bachelor’s Degree or equivalent experience in related field required.
• Minimum five (5) years of experience in marketing/leadership in a healthcare environment.
• Strong background in client services and relationship management required.
• Supervisory/leadership experience required.
• Current, valid, and active driver’s license required.
• Ability to travel using publicly available air and ground transportation.

Responsibilities

• Responsible for developing a marketing strategy, supervising the marketing and strategy team, and client account management within assigned hospital(s). Develops elaborate business development plans, creates quarterly and annual strategic plans, and is responsible for the design/implementation of processes to support business growth through customer and market definition.
• As a field-based position, is responsible for building and maintaining inpatient and outpatient referrals and admissions, while complying with state and CMS rules and regulations across multiple levels of care. Responsible for all marketing tracking systems, the intake process, payor relationships, and community education.
• Working closely with the assigned hospital(s) management and clinical team, maintains positive and effective working relationships, both internally and in the community.
• Responsible for managing the marketing and strategy team, including: recruitment, team development, and retention. Provides marketing leadership, education, training, coaching, and support to their team to assist in building relationships and exceeding business objectives within assigned territories.
• Responsible for the oversight of the marketing and strategy team’s compliance with Vibra Healthcare’s documentation policy and procedure.
• Facilitates business growth by working with clients, as well as business partners Builds and maintains high-level contacts with current and prospective customers and other business/project partners.
• Responsibilities include: driving prospects, identifying new customers and markets, developing approaches to the market, and proposal preparation.
• Utilizes strategic thinking and sharp executions (coupled with vision, innovation, boldness, relentlessness, and ambition), enabling the business to exceed revenue, census, and admissions goals.

Skills

Leadership

Marketing

Relationship Management

Travel

Education

Bachelor’s Degree or equivalent

Master’s Degree (preferred)

Job description

Overview

COME BUILD YOUR CAREER WITH VIBRA HEALTHCARE!

Hospital Details

Located in Rapid City, South Dakota, the Rehabilitation and Critical Care Hospital of the Black Hills is equipped with 36 inpatient medical rehabilitation beds and 18 long-term acute care beds. As a new cornerstone of specialized care in the region, our hospital uniquely combines two levels of care under one roof. This integrated approach allows us to offer comprehensive care solutions for patients who’ve suffered a range of debilitating injuries, illnesses, surgeries, and chronic medical conditions. At the Rehabilitation and Critical Care Hospital of the Black Hills, we are dedicated to delivering advanced treatments and compassionate care to help our patients recover and regain their independence.

We are seeking a Chief Marketing Officer to join our team!

Responsibilities

Responsible for developing a marketing strategy, supervising the marketing and strategy team, and client account management within assigned hospital(s). Develops elaborate business development plans, creates quarterly and annual strategic plans, and is responsible for the design/implementation of processes to support business growth through customer and market definition.

As a field-based position, is responsible for building and maintaining inpatient and outpatient referrals and admissions, while complying with state and CMS rules and regulations across multiple levels of care. Responsible for all marketing tracking systems, the intake process, payor relationships, and community education.

Working closely with the assigned hospital(s) management and clinical team, maintains positive and effective working relationships, both internally and in the community.

Responsible for managing the marketing and strategy team, including: recruitment, team development, and retention. Provides marketing leadership, education, training, coaching, and support to their team to assist in building relationships and exceeding business objectives within assigned territories.

Responsible for the oversight of the marketing and strategy team’s compliance with Vibra Healthcare’s documentation policy and procedure.

Facilitates business growth by working with clients, as well as business partners Builds and maintains high-level contacts with current and prospective customers and other business/project partners.

Responsibilities include: driving prospects, identifying new customers and markets, developing approaches to the market, and proposal preparation.

Utilizes strategic thinking and sharp executions (coupled with vision, innovation, boldness, relentlessness, and ambition), enabling the business to exceed revenue, census, and admissions goals.

Required Skills

• Bachelor’s Degree or equivalent experience in related field required.
• Minimum five (5) years of experience in marketing/leadership in a healthcare environment. Strong background in client services and relationship management required.
• Supervisory/leadership experience required Current, valid, and active driver’s license required.
• Ability to travel using publicly available air and ground transportation.

Additional Qualifications/Skills

• Master’s Degree preferred.
• Ability to effectively manage a team.
• Ability to compute statistics, analyze referral trends, and develop budget/marketing plans. Ability to establish and maintain positive working relationships.
• Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals.
• Results-focused, innovative and creative problem-solver with the ability to engage commitment from others.
• Ability to communicate effectively (written and verbally); influences and stimulates others to action with directive leadership skills to ensure business results are achieved.
• Ability to project a professional image.
• Knowledge of regulatory standards and compliance requirements.
• Strong organizational, prioritizing and analytical skills.
• Ability to make independent decisions when circumstances warrant.
• Working knowledge of computer and software applications used in job functions.
• Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Benefits

• Medical PPO high and low deductible plans / HSA options as well as HMO options in some markets
• FREE prescription plans
• Dental and Vision coverage
• Life insurance
• Disability Benefits
• Employee Assistance Plan
• Flex Spending plans, 401K matching
• Additional Critical Illness, Accident, and Hospital plans
• Company discounts for mobile phone service, electronics, cell phones, clothing, etc
• Pet Insurance
• Group legal - provides legal assistance with personal legal matters
• Tuition and continuing education reimbursement
• Work life balance

At Vibra Healthcare, our patients are family. Healthcare is constantly evolving, our growing organization is devoted to ensuring that each person in our care feels safe. Our world-class team of driven, passionate healthcare professionals are always focused on service excellence and providing top quality care at the bedside. Our culture fosters engagement, diversity and advocacy. Our goal is to empower our employees and support them in their professional growth while leading them on a path to success within our organization.