Resort Marketing Specialist

Vail Resorts; White Haven (Luzerne County); On-site; USD 32,000 - 40,000; Full time

Benefits offered by this job

Ski passes

Employee discounts

401(k) Retirement Plan

Training and development

Job summary

Jack Frost and Big Boulder Ski Resort is hiring for a Seasonal Marketing Specialist to bring the resort brand to life through events, activations and partner collaborations. You will work with cross-functional teams, manage external vendors and ensure guest-facing materials reflect the resort’s branding.

The role requires a four-year college degree and 2+ years in marketing or events, with strong English writing skills and the ability to work holidays and evenings.

Qualifications

• Four-year college degree required; emphasis in marketing, business and/or communications preferred.
• 2+ years of marketing, event, sales or related experience.
• Excellent English language and writing skills.
• Must be able to work holidays, weekends and evenings as needed.
• Must have reliable transportation to and from the resort.

Responsibilities

• Collaborate on events and brand activation plans that bring the resort brand to life; manage cross-functional relationships to execute activations and events.
• Execute partner integration on-mountain in partnership with the Strategic Alliance team and deliver partner events, signage and deliverables.
• Assist on-mountain content capture and promotion of the resort through brand shoots and social media content.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials to reflect the resort’s brand.

Skills

Marketing

Event management

Communication

Project coordination

Education

Four-year college degree

Job description

Now hiring for winter 2026/27 - Cooks, Drivers, Instructors & more.Apply today!

Select how often (in days) to receive an alert: Create Alert

Company: Jack Frost and Big Boulder Ski Resort

Shift Type: Winter Seasonal 2026/2027

Create Your Experience of a Lifetime!

Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until December 15th or until the positions are filled (whichever is first).

Employee Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program

The Seasonal Resort Marketing Specialist for Jack Frost / Big Boulder Resorts is a critical team member for bringing to life the resort brand strategy and the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Seasonal Resort Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.

This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors and various town/local/community groups and organizations.

This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.

This position is based in-resort at Jack Frost / Big Boulder Resorts. Remote work will not be possible for this position. Weekend, Holiday and Evening work may be required.

Job Specifications:

• Starting Wage: $22.87/hr - $28.59/hr
• Employment Type: Winter Seasonal 2026/2027
• Shift Type: Full Time hours available
• Minimum Age: At least 18 years of age
• Housing Availability: No

Job Responsibilities:

• Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes collaborating with the centralized resort marketing and mountain operation teams. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. This person will act as a project manager and collaborate with various stakeholders to prioritize workflows. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.
• Help execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in-resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the-ground marketing representative to align and support partner and resort brand goals.
• Assist on-mountain/in-resort content capture and the promotion of the resort. In this role, this person will assist all in-resort content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes. They will help facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.

Job Requirements:

• Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
• 2+ years of marketing, event, sales or other related experience
• Excellent English language and writing skills.
• High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
• Must be able to work holidays, weekends and evenings as needed
• Must have reliable transportation to and from the resort.

Preferred:

• Field Marketing or Event Management Experience
• Beginner to intermediate level skier or snowboarder ability – comfortable on all green terrain

The expected pay range is$22.87/hr - $28.59/hr. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 517251
Reference Date:09/05/2026
Job Code Function:Brand & Experience

Nearest Major Market: Scranton
Nearest Secondary Market: Wilkes Barre