Brand & Experience Specialist

Vail Resorts; Brighton (MI); On-site; USD 35,000 - 43,000; Full time

Benefits offered by this job

Free passes

Employee discounts

401(k)

Employee Assistance Program

Training & development

Referral program

Job summary

Vail Resorts is seeking a Seasonal Brand & Experience Specialist to support the Resort Marketing Team at Afton Alps. The role focuses on bringing the resort brand to life through events, activations, and partner collaborations, while delivering a standout guest experience.

You will manage cross-functional tasks, coordinate with internal operations and external vendors, and help capture on-mountain content for social media and PR use. Weekend and holiday work may be required.

Qualifications

• Four-year college degree required.
• 2+ years marketing, events, sales or related experience.
• Excellent English language and writing skills.
• Strong organizational and multi-tasking abilities.
• Willing to work holidays, weekends and evenings.

Responsibilities

• Collaborate on events and brand activation plans to bring the resort brand to life for guests.
• Direct external agencies, vendors, partners and event staff to execute activations and events.
• Act as project manager and prioritize workflows across stakeholders.
• Assist on-mountain content capture and promotion of the resort across channels.
• Oversee on-resort messaging, signage and guest-facing promotional materials.

Skills

Marketing

Event planning

Communication

Multi-tasking

Organization

Education

Bachelor's degree

Job description

Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until December 15th or until the positions are filled (whichever is first).

Employee Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program

The Seasonal Brand & Experience Specialist at Afton Alps is a critical team member for bringing to life the resort brand strategy and the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Seasonal Brand & Experience Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.

This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors and various town/local/community groups and organizations. This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.

This position is based in-resort at Afton Alps. Weekend and Holiday work may be required.

Job Specifications:

• Starting Wage: $25.16/hr - $31.45/hr
• Employment Type: Winter Seasonal 2026/2027
• Shift Type: Full Time hours available
• Minimum Age: At least 18 years of age
• Housing Availability: No

Job Responsibilities:

• Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes:
  • Collaborating with the centralized resort marketing and mountain operation teams.
  • Directing external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences.
  • Acting as a project manager and collaborate with various stakeholders to prioritize workflows.
  • Managing complex, high-volume and rapidly changing information, to bring solutions to problems and opportunities. This will be a critical function of the role.
• Help execute partner integration on-mountain/in-resort in partnership with the Strategic Partner team. This responsibility involves:
• Ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in-resort.
• Delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots.
• On-the-ground marketing representative to align and support partner and resort brand goals.
• Assist on-mountain/in-resort content capture and the promotion of the resort.
  • Assist with in-resort event content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other
  • Marketing and PR purposes.
  • Help facilitate the flow of content from the resort location into the centralized content and creative teams.
  • Collect storytelling imagery for events, activations, promotions, and partnerships for reporting and performance.
  • Assist with management of resort digital platforms, including content contribution for social media and websites as needed.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort.
  • Responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience
  • Promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
• Execute and analyze guest experience strategies and collect event/activation results and data.
  • Lead post event data collection across resort lines of business to gather insights, informing strategies to enhance guest experience and influence future strategies.
  • Leverage data to optimize in-season engagement and retention efforts.
  • Experience reading, understanding, analyzing, and reporting on guest experience data.
  • Track business results related to guest experience, providing actionable recommendations to improve marketing tactic performance.
• Assist with the above job duties at additional resorts as needed.
  • Remotely assist Wilmot, Snow Creek, & Hidden Valley, MO as needed.

Job Qualifications:

• Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
• 2+ years of marketing, event, sales or other related experience
• Excellent English language and writing skills.
• High degree of organization, attention to details, and level of professional conduct. Self-starter, ambitious and multi-tasker who take initiative with positive energy.
• Solution-oriented mindset, with the ability to identify opportunities and implement solutions
• Demonstrated learning agility, with the ability to quickly adapt to new skills and responsibilities
• Strong analytical skills and the ability to leverage data to tell compelling stories
• Must be able to work holidays, weekends and evenings as needed
• Must have reliable transportation to and from the resort.

Preferred:

• Field Marketing or Event Experience

The expected pay range is$25.16/hr - $31.45/hr. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 517493
Reference Date:09/11/2026
Job Code Function:Brand & Experience