Marketing Intern

Southernhospitalityinternshipprogram; Tennessee; On-site; USD 16,531 - 20,664; Part time

Benefits offered by this job

Hands-on marketing experience

Networking opportunities with industry professionals

Potential for future employment

Job summary

Southernhospitalityinternshipprogram is seeking a Marketing Intern to join their team in Tennessee. This role involves actively participating in various marketing activities, providing creative input on campaigns, and gaining hands-on experience in digital marketing.

Interns will collaborate with marketing professionals, assist in social media content creation, and research market trends. This internship offers significant learning opportunities and a chance to enhance your marketing skills in a supportive environment.

Qualifications

• Must be a proactive collaborator willing to learn.
• Ability to create engaging content for social media.
• Basic knowledge of marketing strategies and tools.

Responsibilities

• Participate in marketing campaigns and initiatives.
• Assist in producing social media content and graphics.
• Conduct marketing research and competitor analysis.

Skills

Creative thinking

Social media management

Graphic design

Marketing analysis

Education

Enrollment in a marketing-related program

Tools

Adobe Creative Suite

Social media platforms

Job description

OBJECTIVE

The marketing intern that joins our team will have a chance to provide creative ideas to help achieve our marketing department and company goals. As a marketing intern, you will collaborate with our marketing team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and help you be prepared to enter any fast-paced work environment.

FIRST FEW DAYS

• Get to know the team.
• Tours of Wilderness at the Smokies property, and Soaky Mountain Waterpark.
• Get situated with email, and marketing drive at their personal station.
• Go over Branding Guide, Media Calendars and Project Reports for all properties with Senior Marketing Manager.
• Fill out Wilderness at the Smokies marketing internship questionnaire asking what they hope to be able to learn while they are here.

WEEKLY

• Sit in with Senior Marketing Manager for property yield/marketing meetings for our WI+TN properties.
  • We discuss call center volume for guests booking rooms/cabanas, room revenue, website statistics and digital projects, eblast plans, group sales and events (WI+TN) at our conference center (WI), media buys/plans through our ad agency, social media plans/statistics, PR events/efforts and influencer visits, and company progress/updates.
• Meet with Social Media Coordinator to go over social projects:
  • Keep a social story/reel monthly calendar for our main Facebook/Instagram channels, and come up with content ideas to populate it.
  • Keep a social calendar for our HR Facebook/Instagram channels, and come up with content ideas to populate it.
  • Design social graphics as needed.
• Attend social media meetings where we go over future posts, and brainstorming.
• Design print requests as needed for WI+TN properties.
• Work on Capstone project.
  • Create their own project that applies the skills they are learning as a Wilderness at the Smokies Marketing Intern. To be presented at the end of their internship.

MONTHLY

• Perform marketing analysis and research on our competition.
• Assist with property photoshoots, and video shoots as they arise.
• Present Capstone project to Senior Marketing Manager.
  • Go over presentation slides each month to make sure internship is helpful and productive.

END OF INTERNSHIP

• Intern will present their completed Capstone project on the last Marketing yield meeting they attend in August.
  • Managing Director for TN, GM, Revenue Team, Marketing Team, Group Sales Director, and Guest Services Director in attendance.
• Fill out Wilderness Resort internship experience questionnaire.