Senior Digital Growth & Acquisition Lead

Wilderness Presidential Resort

Virginia, Northern (IL, KY)

Hybrid

USD 90,000 - 120,000

Full time

14 days+

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Job summary

Wilderness Presidential Resort is seeking a Senior Digital Marketing Specialist to drive campaign execution, optimization, and performance reporting across Massanutten Resort and affiliated properties. You will lead acquisition-focused initiatives across paid media, SEO, analytics, and landing page optimization to support revenue growth, brand visibility, and customer acquisition.

Working with the Senior Manager, Digital Strategy, you will identify growth opportunities, improve digital

Qualifications

6+ years of digital marketing experience.
Experience managing campaigns across Google, Meta, Microsoft Ads, OTT.
Expertise in GA4, attribution modeling, UTMs, and conversion tracking.
Strong analytical and reporting skills.
Strong project management and organizational skills.
Experience using Canva to create ad content at scale.

Responsibilities

Lead planning, execution, optimization, and reporting of digital acquisition campaigns across paid channels.
Develop strategies to improve ROAS, conversion rates, and customer acquisition efficiency.
Oversee SEO performance monitoring and keyword strategy across resort sites.
Lead landing page strategy and conversion optimization for bookings and leads.
Ensure accurate UTMs, tracking, attribution models, and analytics frameworks.
Collaborate with internal stakeholders to align campaigns with promotions and goals.
Maintain dashboards and executive reports on performance and insights.
Coordinate with creative and content teams to optimize assets for engagement.
Manage budgets, invoices, and media pacing.
Identify emerging digital trends and platforms to improve efficiency.