Residential Product Marketing Intern — Data-Driven Growth

BMI Suomi (Icopal Oy, Icopal Katto Oy, Ormax Tiilikatot); United States; On-site; USD 23,000 - 32,000; Full time

Benefits offered by this job

Hourly pay

Job summary

GAF is seeking a Product Marketing Intern for a 10-week program in the United States. You will work with Residential Product Management and Product Marketing to learn how products are conceived, engineered, evaluated, positioned, and delivered to market.

The role offers hands-on experiences, Leadership Dialogues, and Professional Development Workshops as you develop leadership skills and contribute to real projects.

Qualifications

• Pursuing a Bachelor's degree in Marketing or related field.
• Minimum GPA of 3.0.
• Authorized to work in the United States without visa sponsorship.
• May 24, 2027 – August 6, 2027 availability.
• Sophomores graduating 2029 or Juniors graduating 2028.
• Summer internship: 40 hours per week, hourly pay, no benefits.

Responsibilities

• Work with Product Managers to understand GAF's residential product lineup, value propositions, and positioning.
• Leverage Tableau, TM1, Google Analytics, Workfront, and Google Workspace to evaluate product performance and deliver insights.
• Assist with internal and external performance reporting and streamline data collection.
• Gain hands-on exposure to how product marketing initiatives are developed and activated across digital, print, and external communications.
• Learn how marketing collateral is created, maintained, and automated across print/digital formats and workflows.
• Collaborate with R&D, Manufacturing, Supply Chain, Creative, Finance, Sales, external vendors, and customers to advance product initiatives.

Skills

Communication skills

Teamwork

Tableau

TM1

Google Analytics

Workfront

Google Workspace

Education

Bachelor's degree in progress

Tools

Tableau

TM1

Google Analytics

Workfront

Google Workspace

Job description

GAF is seeking a Product Marketing Intern for a 10-week program in the United States. You will work with Residential Product Management and Product Marketing to learn how products are conceived, engineered, evaluated, positioned, and delivered to market.

The role offers hands-on experiences, Leadership Dialogues, and Professional Development Workshops as you develop leadership skills and contribute to real projects.