Residential Generator Sales Representative

W.W.Williams; Byron Township (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

8 Paid Holidays

Paid Time Off

Medical, Dental & Vision Insurance

401k with Company Match

Company Paid Training

Growth & Leadership Opportunities

Job summary

W.W. Williams seeks a proactive sales professional in the United States to drive generator sales, build relationships with customers and contractors, and manage quotes and budgets. You will educate clients on standby power, coordinate with installation teams, and maintain CRM records to hit sales targets.

The role emphasizes on-site engagements, technical aptitude, and strong communication skills to close projects and grow market share.

Qualifications

• Proven experience in sales with generator/equipment focus.
• Basic understanding of electrical systems and power requirements.
• Familiarity with reading technical documents/blueprints.

Responsibilities

• Identify and generate new sales opportunities through cold calling, networking, and referrals; respond to inbound inquiries.
• Develop and meet annual sales budget for area of responsibility.
• Provide 4-year budget outlook with opportunities, threats and competitive landscape.
• Conduct on-site or virtual consultations to assess customer power needs and explain standby power benefits.
• Engage electrical contractors to educate customers about standby power and project scope.
• Prepare and present detailed quotes and credit lines with accurate estimates; ensure codes compliance.
• Build and maintain strong relationships with customers, contractors, and internal teams for a smooth handoff.
• Maintain knowledge of generator products, warranties, promotions, and service plans; participate in product training.
• Maintain detailed CRM records and track progress toward sales goals.
• Represent the company at trade shows and events to generate leads.

Skills

Sales experience

Generator sales

Electrical contracting

HVAC

Communication skills

Self-motivation

CRM software

MS Office

Education

High school diploma or GED

Bachelor's degree in business or related field (plus)

Tools

Salesforce

Job description

• Proactively identify and generate new sales opportunities through cold calling, networking, and referrals, as well as respond to inbound inquiries.
• Develop and meet annual budget for area of responsibility

Key Responsibilities

• Proactively identify and generate new sales opportunities through cold calling, networking, and referrals, as well as respond to inbound inquiries.

Lead Generation & Sales

• Proactively identify and generate new sales opportunities through cold calling, networking, and referrals, as well as respond to inbound inquiries.

Annual Sales Budget

• Develop and meet annual budget for area of responsibility

4-Year Budget Outlook

• Provide management 4-year outlook for budget growth in area of responsibility including opportunities, threats and overview of the competitive landscape

Customer Consultation & Assessment

• Conduct on-site or virtual consultations to assess customer power needs, educate them on the benefits of standby power, and recommend appropriate Kohler Residential generator systems.
• Engage electrical contractors through on-site meetings or virtual consultations to educate customers about the convenience of standby power.
• Leverage partnered brands' benefits to build customer trust and accelerate the closing process.

Proposal & Quote Preparation

• Prepare and present detailed quotes, proposals, and credit lines, ensuring accurate project estimates and adherence to local and national installation codes.

Relationship Management

• Build and maintain strong, long-term relationships with customers, contractors, and internal teams (installation, service, technical experts) to ensure a smooth project handoff and high customer satisfaction.

Product Expertise & Training

• Maintain in-depth knowledge of Generator products, including features, warranties, promotions, and service plans, and participate in ongoing product and sales training.

Documentation & Reporting

• Maintain detailed and organized records of all client communication and sales activities using a CRM system (e.g., Salesforce) and track progress toward sales goals.

Marketing Support

• Represent the company at trade shows, community events, and expos to enhance brand awareness and generate leads.

Qualifications & Skills:

• Proven experience in sales, preferably in generator sales, electrical contracting, HVAC, or related home/commercial equipment sales.

Technical Aptitude

• A basic understanding of electrical systems, power requirements, and the ability to read technical documents and blueprints.

Communication Skills

• Excellent verbal and written communication skills, with the ability to explain complex technical topics to non-technical customers.

Self-Motivation

• A results-oriented, self-starter mindset with strong time management and problem-solving skills, capable of managing an independent sales pipeline and schedule.

Computer Literacy

• Proficiency in MS Office Suite and experience using CRM software and other relevant sales tools.

Education

• A high school diploma or GED is typically required; a bachelor’s degree in business or a related field is a plus.

Other Requirements

• A valid driver's license for conducting on-site visits is often necessary.

Employee Rewards And Benefits

• 8 Paid Holidays & 1 Paid Wellness Day
• Paid Time Off
• Employee Referral Bonus Program
• Medical, Dental & Vision Insurance
• 401k with a Company Match
• Company Paid Training
• Growth & Leadership Opportunities

About The Company

W.W. Williams was founded in Columbus, Ohio, in 1912. Today The W.W. Williams Companies have a broad portfolio of businesses located throughout the U.S. and Mexico. The W.W. Williams Companies include CT Power and Guaranteed Truck Service. W.W. Williams offers a full range of industry-leading products, while providing technical/mechanical service and repair, remanufacturing and warehouse/supply chain management solutions to a varied customer base. Our products and services include diesel engines, transmissions, heavy duty truck repair, transport refrigeration, power generation and third-party supply chain logistics services. Our customers include on-highway truck fleets, off-highway equipment users, data centers, hospitals, Department of Defense OEMs, vehicle OEMs, U.S. Military and boat owners to name a few.

What began as a small family-owned business has evolved into one of the nation's most diversified solutions provider. We are relentlessly dedicated to helping our customers achieve maximum up time. From single trucking to cranes to fleet management to power generators to military and commercial packaging - consider it done.

We are Genuine. Honest. Passionate. That's not a slogan, it's a mantra. Everyone who wears the W.W. Williams name - from service technicians to advisors to business executives - is committed to getting the job done right, the first time around. Our people are our greatest assets; we support our team with access to world class training and development opportunities. It's this level of investment and care that matters to customers, giving you peace of mind that your fleet is in the right hands.

W.W. Williams is one of the nation’s largest sales and service networks of industrial power products. With multiple locations across the US and Mexico, we are dedicated to providing highly professional service and strong relationships with our customers.

Join us for a career where you'll grow both personally and professionally in a welcoming, diverse, and inclusive environment.

Competitive wages and benefits. AAP/EPE/M/F/Vets/Disabled, DFWP.