Research Lead, Shopping & Product Insights

OpenKrill; United States; Remote; USD 150,000 - 165,000; Full time

Benefits offered by this job

Annual bonus

Restricted stock

Medical, dental, vision benefits

401(k) matching

Employee stock purchase plan

Paid vacation

Paid sick days

Parental leave

Tuition reimbursement

Professional development

Job summary

The New York Times is seeking a Research Lead for Wirecutter Audience Insights to guide end-to-end research across the shopping experience. You will partner with Design, Product, Editorial, and Marketing to inform strategy and help connect our visitors to Wirecutter across the full shopping journey.

You will lead studies that combine qualitative and quantitative methods with behavioral data and A/B testing to drive decisions while upholding journalistic independence and audience trust.

Qualifications

• Bachelor's degree in a relevant field.
• 8+ years of research and insights experience.
• 8+ years implementing a range of research methods and design thinking.
• 3+ years in the e-commerce industry, or shopping experiences.
• 3+ years moderating qualitative research and facilitating workshops.
• 3+ years summarizing complex findings into compelling narratives and visualising insights for diverse audiences.

Responsibilities

• Lead research through a human-centered design approach with Product, Design, and Editorial teams.
• Test prototypes, create surveys, and run alpha and beta programs.
• Evaluate impact on trust and relationships with Wirecutter.
• Complement research with behavioural data, proprietary and industry research, and A/B testing.
• Be a resource and partner to researchers across Marketing, Cooking, News Product, The Athletic and Games.
• Manage external research vendors to support moderation, fieldwork, and analysis.
• Contribute to the collaborative culture of Audience Insights and Wirecutter; support journalistic independence.

Skills

Research experience

Qualitative & quantitative methods

Design thinking

E-commerce experience

Moderating qualitative research

Narrative storytelling of insights

Education

Bachelor of Arts/Bachelor of Science in a relevant field

Job description

The New York Times is seeking a Research Lead for Wirecutter Audience Insights to guide end-to-end research across the shopping experience. You will partner with Design, Product, Editorial, and Marketing to inform strategy and help connect our visitors to Wirecutter across the full shopping journey.

You will lead studies that combine qualitative and quantitative methods with behavioral data and A/B testing to drive decisions while upholding journalistic independence and audience trust.