Research Analyst / Senior Research Analyst

MWW Group; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading company in public relations is seeking an Analyst/Senior Analyst in New York City. This role involves analyzing media trends and providing insights to improve client strategies. Ideal candidates are curious and tech-savvy, with proficiency in data analysis and strong communication skills.

Benefits

Unlimited PTO

Mental Health Days

Professional Training

Wellness Stipend

Summer Fridays

Qualifications

• 1-2 years of experience in marketing/communications/media analytics.
• Strong ability to translate data into actionable insights.
• Familiar with digital marketing and audience targeting.

Responsibilities

• Analyze media data to enhance planning and creativity.
• Measure and report on media impact and campaign effectiveness.
• Support new business process with industry insights.

Skills

Data Analysis

Communication

Project Management

Media Analytics

Presentation Skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Tableau

PowerBI

Meltwater

Quid

Job description

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About the Job:

MikeWorldWide (MWW) is looking for an Analyst / Senior Analyst to join our Insights & Analytics department. This is an exciting opportunity for a curious, analytical, and tech-savvy individual interested in media trends, social analytics, audience insights and AI-powered research.

This individual will join a highly dynamic and integrated team based in NYC that supports the agency across offices and practice groups. This individual will work on a variety of quantitative and qualitative projects for clients and new business prospects, tapping into MWW’s robust tool stack and processes – and working closely with team members across the agency.

This role is hybrid in our New York City office (2 days a week in-person).

What You’ll Do:

• Analyze social, digital and traditional media data using qualitative and quantitative research methods to develop new insights with the goal of improving planning, creativity, growth and efficiency
• Perform ongoing measurement tracking & reporting for clients, showcasing media impact, audience engagement, and campaign effectiveness
• Assist in the new business process – inclusive of analyzing on the industry landscape, competitive set, core audiences, and identifying areas of opportunity
• Ability to analyze, package and communicate findings to key stakeholders, both internally and to external clients
• Stay informed on the marketing and communications analytics industry, including new technologies, methodologies, and key players
• Be the curator of all things culture by providing up-to-date and ongoing intelligence related to opportunistic cultural conversations from media, consumers and other influencers

Requirements:

• 1-2 years of experience in marketing/communications/media analytics, in a research and insights function
• Ability to translate data into insights that help clients understand audience needs and behavioral drivers
• Understanding of the digital landscape
• Excellent oral and written communication skills, specifically the ability to convey research findings in a concise and effective manner
• Ability to work individually and in a team setting
• Ability to remain organized, driven, and focused on multiple projects at a time
• Ability to meet deadlines and adapt quickly to new projects
• Strong presentation and data visualization skills
• Enthusiastic, eager, and curious

Bonus:

• Knowledge of strategic marketing, media, social, audience targeting tools and vendors, including both quantitative tracking and research methodologies
• Familiarity with Research Tools & Databases such as: Meltwater, Quid, NewsWhip, Mintel, MRI/Simmons, StatSocial, CreatorIQ, Sprinklr, Tubular, SimilarWeb, Google Analytics
• Experience with data visualization tools such as Tableau or PowerBI

We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers. Forged in the spirit of flexibility and growth, it’s about the freedom to live your best life, both personally and professionally, and embodies the culture of caring that we cultivate at MikeWorldWide.

Highlights Include:

• Unlimited PTO
• Pre-PTO
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Professional Trainings and Workshops
• Phone and Mental Health/Wellness Stipend
• Offices are closed between Christmas Eve and New Year's Day

Our Values:

At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence.

• Passion: We have a real passion for what we do. It’s why we get up every day and it’s what drives us to work harder, care more and execute flawlessly.
• Inclusivity: We’re inclusive – for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences.
• Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world about us.
• Empathy: Our authentic empathy gives us a sense of understanding which transforms our work, enhances our ability to deliver for clients and elevates us from colleagues to family
• Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks and do what’s right – for our clients, our agency and each other
• Initiative: We have a spirited initiative – we’re fast, focused and fearless. It’s that confidence and pride in our ability to deliver exceptional work for exceptional clients.

Our Philosophy:

At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family.

We’re an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about. Most importantly, it lets us do what’s right for our employees, our families and friends, and, of course, our clients.

Creating authentic and lasting connections for our clients—and the people who value those clients—is why we exist. We want them to be loved because their success is ours. And so, for them, we create work that people care about because now, more than ever, CARING COUNTS.

We celebrate diversity in our employees and partners, and we're committed to building a safe and inclusive workplace environment where we all can feel comfortable and thrive while we bring our best ideas to life. We're proud to be an equal opportunity employer, and we encourage future MWW families from traditionally underrepresented and underserved communities to apply.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  Public Relations and Communications Services

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