Reputation & Public Affairs Lead (Hybrid, US)

The Fresh Market Inc.; Fisher Park (NC); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Team member discount up to 40%

Health, Dental & Vision insurance

401K contribution and match

Personal time off and time off plans

Job summary

The Fresh Market Inc. is seeking a Corporate Affairs Manager for our Store Support Center in Greensboro, NC.

This role will lead the implementation of external communications and public affairs strategy in the United States, strengthening our reputational positioning among media, policymakers, and stakeholders. Reporting to our parent company Cencosud, you will shape a proactive narrative, manage crisis responses, and coordinate with internal partners to ensure consistent messaging and effective

Qualifications

• Bachelor’s degree in Communications or related field, or equivalent experience.
• 8 years of experience in external communications, media relations, or corporate affairs in the US.
• Proven experience in media management, journalistic and corporate writing, and stakeholder engagement.
• Knowledge of digital content management, social media, and monitoring.

Responsibilities

• Execute the external communications and public affairs strategy in the United States.
• Lead media relations and engage with strategic stakeholders to raise visibility.
• Define a regional community engagement plan with local leaders and agencies.
• Develop press releases, speeches, Q&A documents, and spokesperson briefs.
• Coordinate external agencies to ensure quality and alignment with reputational goals.
• Monitor media presence and produce reports on coverage and impact.
• Contribute to crisis and contingency management to protect reputation.
• Coordinate with marketing, legal, sustainability and other teams for consistent messaging.
• Support engagement initiatives with authorities, industry groups, and communities.
• Monitor regulatory and legislative developments for risk and opportunity.

Skills

External communications

Media relations

Corporate affairs

Stakeholder engagement

Media management

Journalistic writing

Content creation

Digital content management

Social media monitoring

Education

Bachelor’s Degree in Communications or related field

Tools

AI tools

Job description

The Fresh Market Inc. is seeking a Corporate Affairs Manager for our Store Support Center in Greensboro, NC.

This role will lead the implementation of external communications and public affairs strategy in the United States, strengthening our reputational positioning among media, policymakers, and stakeholders. Reporting to our parent company Cencosud, you will shape a proactive narrative, manage crisis responses, and coordinate with internal partners to ensure consistent messaging and effective