Rental Coordinator
Sonsray
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Benefits offered by this job
Job summary
Sonsray Machinery in Santa Fe Springs, CA is hiring a Rental & Sales Coordinator to support our Santa Fe Springs store. This role focuses on coordinating rentals, preparing quotes, and ensuring smooth customer interactions in a fast-paced construction equipment environment.
The ideal candidate has 2+ years in customer service or rental coordination, strong communication, and proficiency with CRM, Outlook, and Excel.
Qualifications
- 2+ years in customer service or rental coordination.
- Experience in construction equipment or related industry preferred.
- Rental, sales coordination or dealership experience is a plus.
- Strong customer service and communication skills.
- Excellent organization and time management.
Responsibilities
- Respond to rental inquiries by phone and email.
- Prepare rental quotes, contracts, extensions, and off-rent requests.
- Coordinate equipment delivery, pickup, and availability.
- Maintain CRM and internal records.
- Provide professional customer service at the Santa Fe Springs location.
- Support store administrative tasks and coordination.
Skills
Tools
Job description
Sonsray employs over 500 people nationwide. We hire for character first and teach the trade, so most of our team has been here longer than most companies have been in business.
What It Means to Be a PaYS Partner
We are proud to be an official corporate partner of the U.S. Army Partnership for Your Success (PaYS) program. This strategic initiative allows us to invest directly in America's service members. Through this partnership, we reconnect our business with the local military community and build a direct talent pipeline from the Armed Forces straight to our team. We don't just thank veterans for their service - we actively recruit, hire, and empower them.
Why We Stand Behind Our Service Members
Veterans bring unmatched work ethic, integrity, and drug-free reliability to the commercial workforce. By opening our doors to these highly trained individuals, we strengthen our business infrastructure while honoring the sacrifices made by the men and women of our military.
Transitioning from military service to a civilian career can be challenging. We bridge that gap by offering actionable opportunities, security, and a clear path forward.
- Guaranteed Job Interviews: Every PaYS Soldier who selects our company is guaranteed a formal interview for open roles upon finishing their service.
- Direct Pipeline: We match Military Occupational Specialties (MOS) with our specific technical, mechanical, operational, and leadership needs.
- Skills Translation: We value military capabilities like discipline, team mechanics, and high-pressure problem solving, recognizing how they translate to corporate success.
- Veteran Support Network: We provide a workplace culture that understands military values, ensuring veterans feel supported from day one.
At Sonsray, we're more than a dealership — we're industry leaders dedicated to keeping businesses moving. Serving construction, transportation, and agricultural sectors, we deliver top-tier equipment, exceptional service, and solutions that drive real results.
Our offerings span equipment sales, rentals, parts, maintenance, and repairs — everything your operation needs to stay efficient. With a growing team of 500+ employees across 33+ locations in 9 states, we've built a dynamic environment that rewards growth, innovation, and performance.
Whether you're launching your career or ready to take it further, Sonsray is where you make an impact.
From a single dealership to a coast-to-coast team of 500+. See how Sonsray became a force in machinery, fleet services, and rental & leasing.
Act with uncompromising honesty and compassion in all that we do. Create results we feel proud of.
Committed to moving mountains with the power of teamwork. Tackle each project with energy and excellence.
Enrich and strengthen our local communities. Practice self-awareness, and strive to create a diverse and inclusive workplace.
Support our customers with superior resources and industry knowledge. Earn the respect of our customers with personalized, high quality service.
Value and develop our employees' diverse talents. We celebrate initiative and leadership both at home, and in our partnerships.
Hover or tap a card to see what comes with being part of the Sonsray family.
- Affordable Medical with PPO + HSA options that decrease with years of service.
- Dental, Vision & Life insurance free of charge.
- 401K with competitive Sonsray contributions and 80 hours of annual vacation that grows with your tenure.
Hover or tap to learn more
- Uniforms provided annually
- Annual Boot Voucher worth $125.00
- Factory-certified training at no cost
- On-the-job mentorship with Master Level Technicians
- Tool Program for Apprentice Technicians.
Hover or tap to learn more
- Birthday Meal on Sonsray
- One paid day off for community volunteer work annually
- Annual Holiday Party with airfare and hotel covered for you and your +1
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- Open door policy with an active owner and management team
- Privately owned and operated — we're growing and we encourage you to grow with us
- All decisions come from the heart, not a boardroom
See current openings across Sonsray Machinery, Sonsray Fleet Services, and Sonsray Rental & Leasing.
Job Title: Rental Coordinator
Location: Santa Fe Springs, CA
Job Type: Full-Time
Salary Range: $21 to $26 depending on exp.
Position Summary:
Sonsray Machinery is seeking a highly organized, customer-focused Rental & Sales Coordinator to support our Santa Fe Springs location. This position plays an important role in the day-to-day operation of the store, supporting rental and equipment sales while helping coordinate customers, paperwork, equipment movement, and general branch administration.
The ideal candidate is comfortable working in a fast-paced construction equipment environment, can manage multiple priorities, and understands the importance of accurate paperwork and strong customer follow-up.
Key Responsibilities:
- Respond to incoming rental inquiries by phone and email.
- Prepare rental quotes, contracts, extensions, and off-rent requests.
- Confirm customer information, jobsite locations, purchase orders, insurance requirements, and billing information before equipment is dispatched.
- Coordinate equipment availability with the rental fleet, service department, sales team, and other Sonsray locations.
- Schedule and coordinate equipment deliveries, pickups, and customer will-calls.
- Track open rentals and follow up on upcoming off-rents, extensions, and equipment availability.
- Ensure rental documentation is complete and signed before equipment leaves the store.
- Assist with rental check-in and check-out documentation, including hours, fuel levels, attachments, and reported damage when needed.
- Communicate customer damage, service concerns, and equipment issues to the appropriate department.
- Help maintain accurate rental fleet status and availability.
- Assist with gathering machine information, specifications, stock numbers, serial numbers, hours, attachments, and availability.
- Maintain accurate customer and opportunity information in CRM and internal systems.
- Follow up on outstanding paperwork needed to complete equipment transactions.
- Assist with used equipment listings, photos, descriptions, and online postings as needed.
Customer Service
- Serve as a primary point of contact for customers calling or visiting the Santa Fe Springs location.
- Direct customers to Rental, Sales, Parts, or Service based on their needs.
- Provide professional and timely communication regarding equipment availability, deliveries, pickups, and paperwork.
- Follow up on customer requests to make sure questions and issues are routed and resolved.
- Help create a welcoming, organized, and professional customer experience at the store.
Store & Administrative Responsibilities
- Provide administrative support to the General Manager and department managers.
- Assist with customer account setup, credit applications, certificates of insurance, purchase orders, and other required documentation.
- Maintain organized electronic and physical records.
- Assist with invoice and paperwork follow-up between Rental, Sales, Service, Parts, and Accounting.
- Help track equipment arriving at or leaving the store.
- Assist with customer events, store promotions, open houses, and other branch activities.
- Help maintain customer-facing areas, rental displays, sales materials, and equipment information.
- Assist with basic reporting and spreadsheets for rental activity, sales activity, equipment status, and other store needs.
- Support inventory and equipment audits when needed.
- Help ensure required customer and equipment documentation is completed accurately and on time.
- Perform other store coordination and administrative duties as assigned by the General Manager.
What We're Looking For
- 2+ years of customer service, rental coordination, sales support, or administrative experience; experience within construction equipment, heavy equipment, equipment rental, trucking, automotive, or a related industry is preferred.
- Rental, sales coordination, or dealership experience is a plus.
- Strong customer service, communication, and interpersonal skills.
- Excellent organization, time management, and follow-through.
- Ability to manage multiple customers, requests, and deadlines in a fast-paced environment.
- Strong attention to detail when handling contracts, pricing, equipment information, and customer documentation.
- Comfortable communicating professionally with customers by phone, email, and in person.
- Working knowledge of Microsoft Outlook, Excel, and other business software.
- Ability to learn and effectively use CRM, rental, and equipment management systems.
- Ability to work collaboratively across Sales, Rental, Service, Parts, Accounting, and Management.
What Success Looks Like
The Rental & Sales Coordinator helps keep the store moving. Rentals are documented correctly, customers receive timely responses, deliveries and pickups are coordinated, sales paperwork moves forward, and open items do not get lost between departments. This person should be someone who takes ownership, follows through, communicates well, and is willing to jump in wherever the store needs support.
About Sonsray:
Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment.
Why work here?
At Sonsray, we value all employees, their contributions, and most importantly, their ideas! We know that the key to moving mountains is teamwork. This is what we offer our team members:
- Medical coverage (PPO + HSA options)
- Dental, Vision, and Life insurance provided at no cost
- 401K with competitive employer contributions
- 80 hours of annual vacation, increasing with years of service
- Uniforms provided annually
- Annual boot voucher of $125.00
- One full paid day off annually for community volunteer work
- Birthday meal provided by Sonsray
- Privately owned and operated, with decisions made based on core values rather than corporate directives
- Annual Holiday Party, including covered airfare and hotel for employees and a guest
- Emphasis on company growth and employee development
- Open-door policy, fostering a collaborative environment with active owner and management involvement
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