Remote TikTok Channel Lead (Contract)

Linktree; California (MO); Remote; USD 80,000 - 120,000; Part time

Job summary

Linktree is seeking a TikTok Channel Manager to own our organic TikTok channel end-to-end, from insight to publish, shaping a distinctive presence in culture. You will develop original series, move quickly on trends, and balance speed with craft to entertain or inform before promotional goals.

The role reports to the Director of Content and requires a strong portfolio, creative point of view, and hands-on production/editing skills for rapid, mobile-first execution.

Qualifications

• 3-5 years growing an organic TikTok channel or running a high-volume short-form video program for a brand, agency, or your own audience.
• A portfolio that proves both craft and impact: work you personally concepted, produced, filmed, directed, or edited, plus examples of accounts you grew or posts that outperformed and why.
• The range to operate as strategist and maker: you can set the plan, manage a high-volume pipeline, make the work, and learn from the results.
• Expert-level short-form production and editing skills in CapCut, Premiere, or equivalent tools, with the ability to move quickly using a lean, mobile-first setup.
• Deep TikTok fluency across culture, platform mechanics, features, algorithms, trends, distribution, retention, community behavior, and organic growth.
• A strong creative point of view and sharp visual taste, with the ability to translate brand and product stories into content people want to watch, not advertisements.
• Experience appearing on camera or directing talent, plus experience sourcing and managing creators, influencers, or UGC partners through briefs and deliverables.
• Cultural judgment and a test-and-learn mindset: you know what matters, when a trend fits, and how analytics and AI-enabled workflows can sharpen the next idea.

Responsibilities

• Own the organic TikTok channel end-to-end including programming, cadence, hygiene, and day-to-day health.
• Set and uphold a recognizable channel voice, art direction, storytelling, hooks, pacing, captions, and recurring formats.
• Be a confident on-camera presence when needed and direct creators to deliver natural performances.
• Lead each post from insight and concept through brief, script, shoot, edit, packaging, and publishing.
• Build and run the content calendar, briefs, schedules, budgets, and internal production workflows.
• Turn channel performance and audience insights into clear creative actions.
• Collaborate with Creator, Product Marketing, and Growth Teams to identify organic winners for amplification.

Skills

Channel strategy

Content production

Creative direction

Trend spotting

Cross-functional collaboration

Tools

CapCut

Premiere Pro

Job description

Linktree is seeking a TikTok Channel Manager to own our organic TikTok channel end-to-end, from insight to publish, shaping a distinctive presence in culture. You will develop original series, move quickly on trends, and balance speed with craft to entertain or inform before promotional goals.

The role reports to the Director of Content and requires a strong portfolio, creative point of view, and hands-on production/editing skills for rapid, mobile-first execution.