TikTok Channel Growth Lead

Linktree Pty; California (MO); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Linktree Pty is seeking a TikTok Channel Manager to own our organic TikTok channel end-to-end, blending creator instincts with strategic channel operation. You will set the channel’s creative POV and produce content that aligns with brand priorities, product stories, and cultural moments.

You will lead the full production workflow from concept to publish, manage a high-volume pipeline, and use audience data to sharpen the creative system.

Qualifications

• 3–5 years growing an organic TikTok channel or high-volume short-form program.
• Portfolio showing self-conceived, produced, or edited work and growth examples.
• Ability to plan and execute a high-volume pipeline from concept to publish.
• Strong command of on-camera presence or directing talent.

Responsibilities

• Own the organic TikTok channel end-to-end: programming, cadence, hygiene, and daily health.
• Mine trends, identify opportunities early, and publish fast.
• Set and uphold a recognizable channel voice, style, and formats.
• Direct talent and partner creators for authentic performances.
• Lead end-to-end production: brief, script, shoot, edit, publish, and QC.
• Manage content calendar, briefs, schedules, budgets, and rights.
• Turn performance data into concrete creative actions.
• Collaborate with Creator, Product Marketing, and Growth teams.

Skills

TikTok strategy

Video production

Editing (CapCut/ Premiere)

Trend analysis

On-camera presence

Tools

CapCut

Premiere

Job description

Linktree Pty is seeking a TikTok Channel Manager to own our organic TikTok channel end-to-end, blending creator instincts with strategic channel operation. You will set the channel’s creative POV and produce content that aligns with brand priorities, product stories, and cultural moments.

You will lead the full production workflow from concept to publish, manage a high-volume pipeline, and use audience data to sharpen the creative system.