TikTok Channel Lead — Creator, Strategy & Growth

Linktree; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Linktree is seeking a TikTok Channel Manager to own our organic TikTok channel end-to-end. You will be a creator, strategist, and operator, shaping how the brand shows up in culture with series, trends, and platform-native content.

You’ll manage everything from insight to publish, drive day-to-day channel health and growth, and report to the Director of Content as the go-to TikTok expert.

Qualifications

• 3–5 years growing an organic TikTok channel or high-volume short-form program.
• Portfolio showing concepts, production, filming, direction, or editing with growth examples.
• Ability to plan and execute a fast, lean production pipeline.
• Expert-level editing with CapCut or Premiere Pro.

Responsibilities

• Own the organic TikTok channel end-to-end: programming, publishing cadence, channel health.
• Mine trends and turn insights into content quickly.
• Set and maintain channel voice, art direction, and formats.
• Direct talent and coordinate with employees and partners.
• Lead production from concept to publish and final QC.
• Manage content calendar, briefs, schedules, budgets, rights, and workflows.
• Translate performance data into actionable creative steps.
• Collaborate with Creator, Product Marketing, and Growth teams.

Skills

TikTok channel

Content production

Trend analysis

Editing and storytelling

Tools

CapCut

Premiere Pro

Job description

Linktree is seeking a TikTok Channel Manager to own our organic TikTok channel end-to-end. You will be a creator, strategist, and operator, shaping how the brand shows up in culture with series, trends, and platform-native content.

You’ll manage everything from insight to publish, drive day-to-day channel health and growth, and report to the Director of Content as the go-to TikTok expert.