Remote Strategic Social Lead for AI World Models

Runway; New York (NY); Remote; USD 120,000 - 180,000; Full time

Job summary

Runway is hiring a Social Media Lead in the United States to build the strategy and operating model for how we appear on social channels. You will shape channel roles for X, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms, guiding researchers, engineers and executives to share credible work with the community.

You will collaborate with Research, Product, Comms and Brand to turn launches and papers into native social moments, coach teams, and drive a data-driven, high-visibility

Qualifications

• 5+ years of experience in strategic social or related marketing programs.
• A track record of building social strategy and the operating model behind it: prioritization, agency and contractor management, workflows, measurement and executive alignment.
• Excellent editorial judgment and an instinct for what feels credible and native on each platform, especially X, Instagram, TikTok, YouTube and LinkedIn.
• Fluency across disparate cultures: film, art and creators, AI and startups, venture capital and Silicon Valley; comfort translating technical research for a broad audience.
• Comfort with performance and brand measurement, including how to separate correlation from impact and how to run disciplined tests.
• Hands-on familiarity with generative AI tools, including Runway, and curiosity about where they're headed.
• Ability to thrive in a fast-moving environment where priorities shift with each launch.

Responsibilities

• Set Runway's social strategy, raise the creative bar and build the calendar around a steady, always-on presence that leads into our biggest launches.
• Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn and emerging community platforms.
• Decide when Runway, a researcher, an executive, a creator, a customer or a partner should lead the story, then build the distribution plan around it.
• Partner with Research, Product, Comms and Brand to turn model launches, research papers and product updates into native, credible social moments.
• Help Runway researchers, engineers and executives post about their work, with clear guidance, coaching and coordinated amplification.
• Work with our Community team, partners and our broader creator community to put the work made with Runway at the center of our channels.
• Establish a clear scorecard and use social insights to sharpen the work over time.

Skills

Social strategy

Editorial judgment

Cross-cultural fluency

Measurement & testing

Generative AI tools (Runway)

Tools

Runway

Job description

Runway is hiring a Social Media Lead in the United States to build the strategy and operating model for how we appear on social channels. You will shape channel roles for X, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms, guiding researchers, engineers and executives to share credible work with the community.

You will collaborate with Research, Product, Comms and Brand to turn launches and papers into native social moments, coach teams, and drive a data-driven, high-visibility