Remote Social Media Lead: Strategy for AI World Models

Runway; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

Runway is seeking a Social Media Lead to shape the strategy and operating model for how we present on social across X, Instagram, TikTok, YouTube, and LinkedIn. You will ensure a steady, always-on presence that amplifies our launches and research, with a clear distribution plan and credible moments.

You will collaborate with Research, Product, Comms and Brand to translate model launches and papers into native social narratives, coaching researchers and executives to share their work.

Qualifications

• 5+ years of experience in strategic social or related marketing programs.
• Track record of building social strategy and the operating model behind it: prioritization, workflows, measurement, executive alignment.
• Excellent editorial judgment and instinct for what feels credible and native on each platform (X, IG, TikTok, YouTube, LinkedIn).
• Fluency across cultures: film, art, creators, AI and startups; ability to translate technical research for broad audiences.
• Comfort with performance and brand measurement, including testing to separate correlation from impact.
• Hands-on familiarity with generative AI tools, including Runway.
• Ability to thrive in a fast-moving environment where priorities shift with each launch.

Responsibilities

• Set Runway's social strategy, raise the creative bar and build the calendar around a steady, always-on presence that leads into our biggest launches.
• Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn and emerging community platforms.
• Decide when Runway, a researcher, an executive, a creator, a customer or a partner should lead the story, then build the distribution plan around it.
• Partner with Research, Product, Comms and Brand to turn model launches, research papers and product updates into native, credible social moments.
• Help Runway researchers, engineers and executives post about their work, with clear guidance, coaching and coordinated amplification.
• Work with our Community team, partners and our broader creator community to put the work made with Runway at the center of our channels.
• Establish a clear scorecard and use social insights to sharpen the work over time.

Skills

5+ years of strategy social marketing

Social strategy + operating model

Editorial judgment across platforms

Cultural fluency: film, art, AI

Measurement & experiments

Gen AI tools familiarity (Runway)

Thrives in fast-paced launches

Job description

Runway is seeking a Social Media Lead to shape the strategy and operating model for how we present on social across X, Instagram, TikTok, YouTube, and LinkedIn. You will ensure a steady, always-on presence that amplifies our launches and research, with a clear distribution plan and credible moments.

You will collaborate with Research, Product, Comms and Brand to translate model launches and papers into native social narratives, coaching researchers and executives to share their work.