Remote Social Strategy Lead for AI & World Models

Runway; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Runway is seeking a Social Media Lead to craft strategy and an operating model for how we appear on social. You will set distinct roles for channels, coordinate with researchers and executives, and drive distribution around launches and research releases.

You will lead with editorial judgment across platforms, collaborate with cross-functional teams, and coordinate with the creator community to put Runway work at the center of our channels.

Qualifications

• 5+ years of strategic social experience.
• 2+ years at a top-tier tech, consumer, media or entertainment company.
• Track record building social strategy and operating model.
• Excellent editorial judgment on multiple platforms.
• Fluency across film, art, AI and startups; translate research for broad audiences.
• Comfort with performance and brand measurement.
• Hands-on with generative AI tools, including Runway.
• Thrives in fast-moving environments with shifting priorities.

Responsibilities

• Set Runway's social strategy and calendar around launches.
• Define roles for X, Instagram, TikTok, YouTube, LinkedIn.
• Decide leadership for stories and build distribution plan.
• Collaborate with Research, Product, Comms and Brand to turn launches into credible social moments.
• Help researchers and executives post with guidance and amplification.
• Coordinate with Community and creators to center Runway work.
• Establish a scorecard and use insights to sharpen the output.

Skills

Social strategy

Operating model

Prioritization

Agency management

Workflow management

Measurement

Executive alignment

Editorial judgment

Social platforms

Cross-cultural fluency

Translate research

Performance metrics

GenAI tools

Runway familiarity

Tools

Runway

Job description

Runway is seeking a Social Media Lead to craft strategy and an operating model for how we appear on social. You will set distinct roles for channels, coordinate with researchers and executives, and drive distribution around launches and research releases.

You will lead with editorial judgment across platforms, collaborate with cross-functional teams, and coordinate with the creator community to put Runway work at the center of our channels.