Remote Sponsorship Activation Executive – Sports Betting

Turnkey DOT, LLC; Columbus (KS); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical + Prescription Drug

Dental

Vision

Paid Time Off

Company Holidays

401K

Life Insurance

STD/LTD

Job summary

Turnkey, a Chicago-based experiential marketing agency, seeks an Account Executive to service an online sports betting client in a fully remote role based in South Florida. This position blends brand activation with sponsorship management and on-site event support.

You will collaborate with clients to understand needs and KPIs, manage a 50+ bar partnerships portfolio, coordinate activations, and travel up to 50% for on-site work within Florida.

Qualifications

• 1-4 years experience in sponsorship activation, sponsor servicing, sports or entertainment marketing or related field.
• Highly organized with strong attention to detail.
• Passion for lifestyle & entertainment marketing.
• Proactive and able to focus on several different projects at once.
• Comfortable managing multiple concurrent projects and activations.
• Experience with brand activations, including on-site implementation.
• Ability to work non-traditional hours, as required.
• Ability to meet deadlines for time sensitive projects.
• Comfortable with client communication on the phone, via videoconference or in person.
• Ability to build positive relationships with clients.
• Ability to work within a team setting.
• Comfortable working in a regulated category (i.e. alcohol, gambling, etc.)

Responsibilities

• Become an expert on and immersed in the brand, ultimately becoming an extension of the client team.
• Work directly with clients on a daily basis to understand needs, KPIs, and what you can do to help drive their business forward, focused on the lifestyle and entertainment vertical.
• Day-to-day management of a 50+ bar partnerships portfolio including ideation, sourcing and fulfillment of partnership assets, quarterly communication with each bar partner.
• Support execution of 5+ on-site bar partnership events from concept through execution.
• Together with the rest of the Turnkey Account Team, plan for activations across the calendar year and across multiple lifestyle and entertainment properties, including idea generation, fabrication, sourcing, staffing and implementation planning.
• Work hand-in-hand with property partners to understand planning elements that go into the activations, including access, load-ins and load outs, timing, etc.
• Work with vendors such as fabricators or premium products companies to help produce elements required for the consumer experience.
• Overcommunicate to clients in a way that they feel informed and educated on all plans and brand activity.
• Support weekly status meetings with development of agenda, notes and action items.
• Liaison with Turnkey creative team to build plans and options to bring creative ideas to life.
• Serve as the key on-site contact for various sponsorship activations at sports and entertainment properties.
• Coordinate with venue and team personnel as necessary for things like asset transportation, access, space limitations, power requirements, etc.
• Oversee all details around trucking, shipping, warehousing and storage as it relates to on-site activations.
• Manage labor process for installation and strike of all sponsorship activations.
• Train and manage staff that engage with consumers during sponsorship activations, ultimately ensuring that they can speak fluently about the brand and any on-site promotions and drive engagement/enrollment.
• Track results and real time feedback.
• Creatively solve problems as they arise on-site.
• Become an expert in how the client tracks results, including metrics specifically related to the sports betting category.
• Update clients daily on results, problems, solutions, staff performance and any other important nuances.
• Ensure all elements are properly transported and stored in a way that they will be ready for the next activation.
• Track activation budgets and spend by property in real time, providing accurate data to both the client and the Turnkey account team.
• Develop post-event recaps with qualitative and quantitative feedback

Skills

Sponsorship activation

Client communication

Project management

Event planning

Job description

Turnkey, a Chicago-based experiential marketing agency, seeks an Account Executive to service an online sports betting client in a fully remote role based in South Florida. This position blends brand activation with sponsorship management and on-site event support.

You will collaborate with clients to understand needs and KPIs, manage a 50+ bar partnerships portfolio, coordinate activations, and travel up to 50% for on-site work within Florida.