Reports To: Group Account Director
Start Date: Immediately
Overview
Turnkey, a full-service experiential marketing agency based in Chicago that works with some of the largest and most respected brands in the country, is seeking a qualified candidate to serve as an Account Manager servicing an online sports betting client. This is a fully remote role based in Florida. An exciting opportunity for someone who is passionate about experiential marketing, loves sports and entertainment, and is eager to be part of an entrepreneurial agency and client team
Responsibilities
The Account Manager is responsible for managing the sponsorship activation efforts of one of Turnkey’s clients, a sports betting company. The recognizable national brand has a portfolio of high-profile partnerships across professional sports, lifestyle and entertainment properties across the state of Florida.
General
- Become an expert on and immersed in the brand, ultimately becoming an extension of the client team.
- Work directly with clients on a daily basis to understand needs, KPIs, and what you can do to help drive their business forward.
- Lead the sponsorship activation efforts focused on the lifestyle & entertainment vertical of the portfolio and select sports partnerships.
- Lead a portfolio of 50+ bar partnerships including ideation, sourcing and fulfillment of partnership assets, regular communication with each partner with the support of an account executive.
- Lead the execution of 5+ on-site bar partnership events.
- Co-lead weekly status calls alongside secondary team Account Manager with a large client team to drive projects forward, proactively share ideas and provide timely updates.
Planning
- Together with the rest of the Turnkey Account Team, help lead the planning for activations across the calendar year and across multiple lifestyle and entertainment properties, including idea generation, fabrication, sourcing, staffing and implementation planning.
- Develop proactive activation-related recommendations based on partnership assets, demographics and thematics with respect to the clients business goals.
- Identify consistent threads that can weave through activations across different genres and different cities, making the brand instantly recognizable.
- Develop a relationship with property contacts that can drive the client’s business forward and build a collaborative relationship between property-agency-brand.
- Partner with team Account Manager to create cohesion and consistency across the client’s holistic activation strategy and approach across the entire sponsorship portfolio.
- Together with the Group Account Director, manage the creative process that ultimately leads to engaging, breakthrough concepts being delivered to the client – from brief development, creative presentations and execution.
- Manage an overall yearly calendar that includes all activations in multiple cities, assigning a responsible party to each one.
- Work with vendors such as fabricators or premium products companies to help produce elements required for the consumer experience.
- Overcommunicate to clients in a way that they feel informed and educated on all plans and brand activity.
- Together with the Group Account Director and Account Manager, develop annual plans for holistic partnership activation strategy and recommendations.
- Develop activation program budgets, including a variety of third-party costs and billing, funneling into larger sponsorship activation budget.
Implementation
- Oversee an Account Executive and assist them in managing all on-site efforts as necessary.
- Based on scheduling conflicts, be prepared to be the on-site lead when necessary at key activations.
- Take a broader more strategic view of on-site execution, identifying elements to optimize and processes that can better serve the client, property and internal agency team. Serve as the key on-site contact for various sponsorship activations at sports and entertainment properties.
- Creatively solve problems as they arise on-site.
- Lead sourcing of brand ambassador and labor staff, as necessary.
Post-Event
- Manage all results tracking in a comprehensive system or document, providing timely reporting to the clients.
- Oversee per-event recaps, inclusive of qualitative and quantitative results with recommendations for actionable learnings.
- Update clients daily on results, problems, solutions, staff performance and any other important nuances.
- Ensure all elements are properly transported and stored in a way that they will be ready for the next activation.
Other
- Manage overall program budgets across multiple properties and projects, sending regular, timely updates to clients so they are fully informed.
- Continually deliver strategic thinking and points of view to the client, identifying moments to take advantage of, pieces of culture to tap into, or innovative new way to engage their targets.
- Work cross functionally with client social, content or loyalty teams to ensure the activations are impacting as many parts of the business as possible, beyond our day-to-day sponsorship clients.
- Drive a proactive culture among the entire account team, ensuring members are bringing solutions and ideas to the client as opposed to simply being told what to do.
- This role requires regular travel and on-site hours (50%), including standing, lifting, etc. Over 70% of that travel will be within the state of Florida.
- Work hand-in-hand with Turnkey Finance, Legal and HR business units on all pertinent matters.
- Be willing to work nights and weekends as necessary.
Qualifications
- 3-6 years experience in sponsorship activation, sponsor servicing, sports and entertainment marketing or related field. Agency experience is preferred.
- Experience managing large-scale brand activations in a sports or entertainment environment.
- Experience with leading brand activations, including on-site implementation.
- Experience working in a creative environment, managing brief development and creative presentations.
- Experience managing, mentoring, or developing junior team members
- Highly organized with strong attention to detail.
- Passion for lifestyle & entertainment marketing.
- Proactive and able to focus on several different projects at once.
- Comfortable leading internal and external teams, inclusive of labor, fabricators, clients and brand ambassadors
- Ability to work non-traditional hours, as required.
- Ability to meet deadlines for time sensitive projects.
- Comfortable with client communication on the phone, via videoconference or in person.
- Ability to build positive relationships with clients.
- Experience working in a regulated category (i.e. alcohol, gambling, etc.) preferred but not required.
Additional Information
Position will offer a competitive salary and bonus program, commensurate with experience. In addition, Turnkey offers a robust benefit package including Medical + Prescription Drug, Dental, Vision, Paid Time Off, Company Holidays, 401K, Life, STD/LTD, and more.
- Medical + Prescription Drug
- Dental
- Vision
- Paid Time Off
- Company Holidays
- 401K
- Life
- STD/LTD
Turnkey is an Equal Opportunity Employer.