Remote Social Strategy Architect

Publicis Production; New York (NY); Hybrid; USD 66,000 - 102,000; Full time

Job summary

Publicis Production in New York is seeking a Social Strategist to support day-to-day strategy and contribute to thought leadership. You will help shape social campaigns, engage communities, and partner with in‑house creatives and external creators to produce platform‑native content that resonates across social channels.

This hybrid, full‑time role requires leading or supporting projects, building client relationships, and staying ahead of trends to inform POVs and audits.

Qualifications

• 4–6 years of experience in social strategy, social media, content strategy, community management, or a related discipline
• Create compelling, client-facing deliverables on research, strategy, best practices, or other key needs, with minimal senior oversight
• Ability to work with multiple clients and manage multiple stakeholders at any given time
• Adept at working on different types of content strategy, whether pre‑planned or real‑time
• Find untapped opportunities to add value to the team via research, training or new offering ideas/exploration
• Learn the art of brief writing and create strong creative briefs, with some senior oversight
• Learn to collaborate with departmental counterparts (creative, project management, production, etc.)
• Manage smaller client projects with minimal oversight
• Contribute actively to client/team meetings
• Innovate and foster creativity within the team
• Proactively stay abreast of trends and category news, and develop POVs for clients that clearly and simply explain the news and the implications for client
• Platform native who understands best practices and audience behavior on all key social platforms and can communicate adeptly on the nuances of each channel

Responsibilities

• Brief Writing: From interrogating business objectives to identifying the resistance facing the shopper, category, and brand – mastering the nuance of brief development is critical. You will be expected to assist early in the development process—pulling and/or conducting primary and secondary research, mining data, and utilizing third party tools as required
• Community Management: From understanding audience sentiment and identifying opportunities for meaningful engagement to navigating real-time conversations and strengthening brand relationships, community management is essential to building a holistic social strategy. You will play an integral role in bringing community management expertise into the account, leveraging platform knowledge, audience insights and engagement best practices to inform content development, guide brand interactions and ensure community insights continuously shape the broader social strategy.
• Build your crew: Forge healthy relationships with your strategy, creative, and account peers across the agency. Peer interaction is an important aspect of this role. You should be learning how to influence creative ideas and fuel the creative process. You should also strive to better understand how to collaborate with and support your account counterparts (AAE and AE)
• Expand and flex your category expertise: Providing sound strategic guidance and having an inquisitive mindset will position you for success in this role. As a Social Media Strategist, you should be focused on learning the ins and outs of the business, shopper and have a relentless curiosity rooted in finding ways to impact the behaviors circling the category and consumer
• Thought leadership: Staying abreast of trends, shifts in consumer behavior, and emerging competitive challenges to the landscape will allow you to solidify your value to the team. You will be expected to contribute to the development of POVs, competitive audits, and agency thought pieces that reinforce PXP’s positioning
• Research & data chops: Supporting figure in the design and execution of research (qual + quant) projects including learning how to manage vendor relationships, writing screeners, and crafting discussion guides
• Strategic acumen: You should be able to collect the building blocks of a strategy and cull key insights from data and information. You may get involved in client meetings with some supervision and will need to start to understand how to develop client relationships and presentation skills
• Integrate AI-driven tools into creative and production processes to boost efficiency, elevate content quality, and stay ahead of emerging trends in technology and storytelling

Skills

Social strategy

Client deliverables

Stakeholder management

Content strategy

Opportunity discovery

Brief writing

Cross-functional collaboration

Project management

Communication

Creativity

Industry trends

Competitive audits

Platform native

Job description

Publicis Production in New York is seeking a Social Strategist to support day-to-day strategy and contribute to thought leadership. You will help shape social campaigns, engage communities, and partner with in‑house creatives and external creators to produce platform‑native content that resonates across social channels.

This hybrid, full‑time role requires leading or supporting projects, building client relationships, and staying ahead of trends to inform POVs and audits.