Remote Social Growth & Content Lead

Openkrill; United States; Remote; USD 60,000 - 85,000; Full time

Job summary

Openkrill is seeking a Social Media Coordinator to own content and growth across platforms, remotely, with U.S. business hours alignment. The role emphasizes measurable outcomes like website traffic and reservations rather than follower counts.

Requirements include 3+ years in social media, digital marketing, or content marketing, with strong DTC experience preferred. Experience in food & beverage or hospitality is a plus, and you will connect performance to tangible business results.

Qualifications

• 3+ years of experience in social media, digital marketing, or content marketing.
• DTC experience strongly preferred.
• Food & beverage, restaurant, hospitality, or consumer brand experience is a plus.
• Proven experience growing social media accounts and engagement.

Responsibilities

• Create engaging social media content, including short-form videos and Reels.
• Develop content ideas based on the brand, audience, trends, and business goals.
• Manage the content calendar and ensure content is published consistently.
• Adapt content and creative concepts based on platform performance.
• Maintain a consistent brand voice and visual presence.
• Develop strategies to grow followers, reach, and engagement.
• Create content designed to drive awareness, consideration, and reservations.
• Build UTM campaigns to track social-driven reservations and conversions.
• Connect social media activity to measurable business outcomes.
• Identify opportunities to turn high-performing content into additional business.
• Research competitors, local market trends, and consumer behavior.
• Monitor emerging social media trends and content formats.
• Identify opportunities for the brand to differentiate itself.
• Use market insights to generate new content and campaign ideas.
• Test different content formats, creative concepts, messaging, hooks, and calls to action.
• Analyze results to identify what resonates with the target audience.
• Use testing insights to continuously improve the content strategy.
• Replicate and expand successful content concepts.
• Monitor comments, messages, tags, and mentions.
• Engage with followers and build an active online community.
• Respond to customer questions and feedback professionally.
• Identify recurring customer feedback and communicate useful insights to the team.
• Track reach, engagement, follower growth, website traffic, and reservations.
• Monitor UTM campaign performance and social-driven conversions.
• Create regular performance reports with clear insights and recommendations.
• Identify which content and campaigns generate the strongest business results.
• Use analytics to guide future content and marketing decisions.

Skills

Social media strategy

Content creation

Video editing

Analytics & reporting

Campaign attribution

Community management

A/B testing

Job description

Openkrill is seeking a Social Media Coordinator to own content and growth across platforms, remotely, with U.S. business hours alignment. The role emphasizes measurable outcomes like website traffic and reservations rather than follower counts.

Requirements include 3+ years in social media, digital marketing, or content marketing, with strong DTC experience preferred. Experience in food & beverage or hospitality is a plus, and you will connect performance to tangible business results.