Remote Shopper Marketing Manager: Retail Growth

MRO MaryRuth, LLC; United States; Remote; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k with company match

Discretionary bonus eligibility

Paid holidays

Job summary

MaryRuth's is seeking a Shopper Marketing Manager to develop and execute strategic retail shopper marketing programs across the US. You will partner with Sales, Marketing, and Operations to align calendars, retailer programs, in-store activations, and launches in a remote, salaried role.

The ideal candidate will have 3–5 years in shopper marketing, strong analytics, and proficiency in Excel, PowerPoint, and AI tools.

Qualifications

• 4-year degree in Marketing, Business, or equivalent.
• 3–5 years in shopper marketing with natural channel focus.
• Strong data analytics with Excel and AI tools; able to present decks in PowerPoint.
• Retail sales understanding and data-driven recommendations for retailer programs.
• Comfortable in a fast-paced remote environment; able to work independently and collaboratively.
• Management experience preferred.
• Interest in learning about the VMS (vitamin, mineral, supplement) category.
• Proven ability to lead multiple projects with challenging goals.

Responsibilities

• Develop best-in-class trade/shopper marketing strategies and calendars nationwide.
• Translate brand initiatives into shopper campaigns and tools.
• Create retailer-specific programming; present marketing and promotions to retailers.
• Collaborate with retail partners on promotions and loyalty/app platforms; coordinate with agencies.
• Manage budgets, ROI, and coupon/reward activities across initiatives.
• Plan nationwide trade shows calendar and maintain brand presence.
• Support Brand with product launches and collateral for Sales teams and distribution partners.
• Develop visibility tools (POS, racks, shelving) to boost brand presence.
• Stay ahead of shopper marketing trends and drive innovative solutions.
• Improve vendor selection to maximize ROI in retail promotions.
• Prepare activity reports for Executive Leadership and stakeholders.
• Handle Retail marketing requests as department SME.
• Travel 15–20% as needed.

Skills

Shopper marketing

Data analytics

Excel

AI tools

PowerPoint

Leadership

Education

Bachelor's degree in Marketing/Business

Tools

PowerPoint

Job description

MaryRuth's is seeking a Shopper Marketing Manager to develop and execute strategic retail shopper marketing programs across the US. You will partner with Sales, Marketing, and Operations to align calendars, retailer programs, in-store activations, and launches in a remote, salaried role.

The ideal candidate will have 3–5 years in shopper marketing, strong analytics, and proficiency in Excel, PowerPoint, and AI tools.