Remote SEO & Website Performance Specialist

U Trust Insurance Agency LLC; Vancouver (WA); Remote; USD 60,000 - 90,000; Full time

Job summary

U Trust Insurance Agency LLC is seeking an SEO Specialist to boost organic visibility, rankings, and qualified traffic for its trucking insurance services. The role is hands-on and requires collaboration with marketing, content, design, and development teams to translate insights into practical improvements.

The ideal candidate will have strong knowledge of on-page, off-page, technical, and local SEO, plus experience with toolchains like Google Search Console and Google Analytics.

Qualifications

• Minimum 3 years of practical SEO or digital marketing experience with a strong SEO focus.
• Proven ability to improve organic rankings, traffic, or search visibility.
• Experience with keyword research, on-page optimization, technical audits, and competitor analysis.
• Experience with service-based or B2B companies is a plus.
• Experience targeting the United States market is preferred.

Responsibilities

• Conduct keyword research to identify relevant search terms, content opportunities, user intent, and competitive gaps.
• Optimize website pages, headings, metadata, internal links, URLs, images, and content structure according to SEO best practices.
• Identify and help resolve technical SEO issues related to indexing, crawling, redirects, structured data, broken links, mobile usability, and website performance.
• Review and optimize existing and new website content to improve relevance, readability, keyword targeting, and organic search performance.
• Conduct website audits and prepare clear recommendations for improving organic visibility and technical performance.
• Monitor competitors’ rankings, keywords, backlinks, and content strategies to identify opportunities for improvement.
• Support ethical link-building and digital outreach initiatives aimed at improving website authority and referral traffic.
• Track rankings, organic traffic, conversions, click-through rates, impressions, and other key SEO metrics.
• Prepare SEO performance reports, explain key findings, and recommend practical next steps.
• Optimize business listings, location pages, and local search visibility where applicable.
• Use SEO and analytics platforms to monitor performance

Skills

SEO fundamentals

Analytical thinking

Cross-functional collaboration

Content optimization

Technical SEO

Local SEO

Keyword research

Education

Bachelor's degree (Marketing/Communications/Business/IT) or equivalent experience

Tools

Google Search Console

Google Analytics

Ahrefs

Semrush

Screaming Frog

Job description

U Trust Insurance Agency LLC is seeking an SEO Specialist to boost organic visibility, rankings, and qualified traffic for its trucking insurance services. The role is hands-on and requires collaboration with marketing, content, design, and development teams to translate insights into practical improvements.

The ideal candidate will have strong knowledge of on-page, off-page, technical, and local SEO, plus experience with toolchains like Google Search Console and Google Analytics.