SEO Strategist - Transportation and Logistics
Nationwide-Transport-Services
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Benefits offered by this job
Job summary
Evolving Solution Services is seeking an SEO Strategist for Transportation & Logistics to craft and execute a scalable organic search plan. You will boost search visibility, drive qualified B2B leads, and enhance website performance across freight, logistics, and supply-chain services.
The role requires strong technical and content strategy skills, keyword research, analytics, and experience with WordPress or similar CMS platforms. Collaborative, data-driven environment with growth opportunities.
Qualifications
- 3+ years of hands-on SEO experience, preferably in B2B, transportation, logistics, supply chain, manufacturing, or another competitive service industry.
- Strong understanding of technical, on-page, off-page, and local SEO.
- Proven experience with keyword research and search-intent analysis.
- Proficiency with tools such as Google Search Console, Google Analytics/GA4, Semrush, Screaming Frog, or comparable platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to translate SEO data into clear business recommendations.
- Experience working with CMS platforms such as WordPress or comparable systems.
- Understanding of schema markup, structured data, redirects, canonicalization, indexing, and site architecture.
Responsibilities
- Develop and execute a comprehensive SEO strategy aligned with company revenue and lead-generation goals.
- Conduct keyword research focused on transportation, freight, trucking, logistics, warehousing, 3PL, and related services.
- Identify high-value commercial and local search opportunities based on customer intent and geographic markets.
- Optimize website pages, including service pages, location pages, landing pages, blog content, metadata, headings, internal links, and URLs.
- Develop and manage an SEO-driven content strategy that supports the customer journey from awareness through conversion.
- Build strategies for local SEO, including service-area pages, location optimization, and business listings.
- Conduct technical SEO audits and work with web developers to resolve indexing, crawlability, site architecture, Core Web Vitals, and other technical issues.
- Develop internal linking and topical-authority strategies to improve rankings and user experience.
- Monitor competitors and identify keyword, content, backlink, and market opportunities.
- Analyze organic traffic, rankings, conversions, engagement, and lead quality using SEO and analytics platforms.
- Track performance and provide regular reports with actionable recommendations.
- Stay current with Google algorithm updates, AI-powered search, SERP changes, and evolving SEO best practices.
- Collaborate with marketing, sales, web development, and operations teams to ensure SEO supports broader business objectives.
- Continuously test and refine SEO initiatives based on performance data.
Skills
Tools
Job description
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2 days ago Requisition ID: 1040
Salary Range: $75,000.00 To $100,000.00 Annually
SEO Strategist – Transportation & Logistics
We are seeking a results-driven SEO Strategist to develop and execute an organic search strategy for a growing transportation and logistics company. This role will be responsible for increasing search visibility, generating qualified B2B leads, improving website performance, and establishing the company as a trusted authority across transportation, freight, logistics, and supply-chain services.
The ideal candidate combines strong technical SEO knowledge with content strategy, keyword research, analytics, and an understanding of how businesses in the transportation and logistics industry acquire customers.
- Develop and execute a comprehensive SEO strategy aligned with company revenue and lead-generation goals.
- Conduct keyword research focused on transportation, freight, trucking, logistics, warehousing, 3PL, and related services.
- Identify high-value commercial and local search opportunities based on customer intent and geographic markets.
- Optimize website pages, including service pages, location pages, landing pages, blog content, metadata, headings, internal links, and URLs.
- Develop and manage an SEO-driven content strategy that supports the customer journey from awareness through conversion.
- Build strategies for local SEO, including service-area pages, location optimization, and business listings.
- Conduct technical SEO audits and work with web developers to resolve indexing, crawlability, site architecture, Core Web Vitals, and other technical issues.
- Develop internal linking and topical-authority strategies to improve rankings and user experience.
- Monitor competitors and identify keyword, content, backlink, and market opportunities.
- Analyze organic traffic, rankings, conversions, engagement, and lead quality using SEO and analytics platforms.
- Track performance and provide regular reports with actionable recommendations.
- Stay current with Google algorithm updates, AI-powered search, SERP changes, and evolving SEO best practices.
- Collaborate with marketing, sales, web development, and operations teams to ensure SEO supports broader business objectives.
- Continuously test and refine SEO initiatives based on performance data.
- 3+ years of hands-on SEO experience, preferably in B2B, transportation, logistics, supply chain, manufacturing, or another competitive service industry.
- Strong understanding of technical, on-page, off-page, and local SEO.
- Proven experience with keyword research and search-intent analysis.
- Proficiency with tools such as Google Search Console, Google Analytics/GA4, Semrush, Atarget="_blank" hrefs, Screaming Frog, or comparable platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to translate SEO data into clear business recommendations.
- Experience working with CMS platforms such as WordPress or comparable systems.
- Understanding of schema markup, structured data, redirects, canonicalization, indexing, and site architecture.
- Experience marketing freight, trucking, transportation, logistics, warehousing, fulfillment, or 3PL services.
- Experience with multi-location or service-area SEO.
- Experience with B2B lead-generation websites.
- Familiarity with Google Business Profile optimization.
- Experience optimizing content for AI search experiences and AI Overviews.
- Experience working with CRM and marketing automation platforms.
Success in this role will be measured by improvements in:
- Organic search visibility and keyword rankings
- Qualified organic traffic
- Organic leads and quote requests
- Conversion rates from organic search
- Local search visibility
- Growth in non-branded search traffic
- Topical authority and content performance
- Technical SEO health
- Organic revenue contribution and cost per acquisition
- Competitive compensation based on experience
- Opportunity to directly influence organic growth and lead generation
- Collaborative, results-oriented work environment
- Professional growth and development opportunities
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