Remote SEO & AI Growth Specialist

Instrumental Group; Milwaukee (WI); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability coverage

401(k)

Holidays & PTO

Incentive plan

Supportive team

Job summary

Instrumental is seeking an SEO Specialist to drive online visibility and meaningful growth across our award-winning team. This is not a traditional marketing role; you will optimize clients’ online presence and move targeted traffic through data-driven strategies.

You’ll collaborate with clients and internal teams to identify opportunities, execute initiatives, and continuously improve performance, staying ahead of trends and demonstrating value through measurable results.

Qualifications

• 3+ years of experience in SEO, SEM, or digital marketing.
• Experience translating data into actionable recommendations.
• Experience with SEO and/or paid search platforms and analytics tools.
• BA/BS degree or equivalent professional experience.

Responsibilities

• Develop integrated paid media, SEO, and AI search strategies.
• Conduct research to identify growth opportunities across channels.
• Evaluate opportunities to improve visibility, traffic, and conversions.
• Create client-ready reporting linking performance to business goals.
• Continuously test and refine campaigns and strategies.

Skills

SEO knowledge

Paid media

AI visibility

Analytics

Education

BA/BS degree or equivalent

Tools

Google Ads

Google Analytics

Google Search Console

Google Tag Manager

HubSpot

SEMrush

Ahrefs

Screaming Frog

Looker Studio

Job description

Instrumental is seeking an SEO Specialist to drive online visibility and meaningful growth across our award-winning team. This is not a traditional marketing role; you will optimize clients’ online presence and move targeted traffic through data-driven strategies.

You’ll collaborate with clients and internal teams to identify opportunities, execute initiatives, and continuously improve performance, staying ahead of trends and demonstrating value through measurable results.