Remote Senior Recruitment Marketing Strategist

Vcacareers; Los Angeles (CA); Remote; USD 105,000 - 131,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k)

Pet discounts

Job summary

VCA Animal Hospitals is seeking a Senior Recruitment Marketing Specialist to own and optimize our multi-channel recruitment marketing engine. You will translate talent priorities and employer brand strategy into measurable programs across the candidate journey, working with Talent Acquisition and partners to drive lead quality and conversion.

You’ll manage CRM activation, recruitment marketing platforms, content, and performance reporting, turning data into actionable recommendations for

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field
• 5+ years in recruitment marketing, digital marketing, employer brand, or related field
• Experience owning multi-channel talent attraction campaigns and reporting on measurable outcomes
• Experience with CRM/CMS platforms; proficiency in AI, PowerPoint and Excel or equivalent Google Workspace tools
• Experience with Phenom, Google Analytics, social scheduling tools, Canva, SharePoint, data visualization tools
• English language proficiency
• Strong writing, data analysis, presentation development, and project management skills
• Experience in healthcare, veterinary, or multi-location organizations

Responsibilities

• Own the execution and optimization of multi-channel recruitment marketing initiatives across the candidate funnel.
• Own recruitment marketing measurement across the funnel including ROI, channel performance and cost efficiency.
• Build and present reports and decks, identify trends, and translate results into recommendations.
• Partner with Talent Acquisition to support field teams and coordinate activation against priorities.
• Own CRM campaign strategy including audience segmentation and nurture journeys.
• Create and manage recruitment marketing content across social media, email/CRM, career site and other channels.
• Manage recruitment platforms and digital candidate touchpoints such as CMS and landing pages.
• Develop recruiter and hiring leader enablement materials and campaign assets.

Skills

Recruitment marketing

Digital marketing

Data analysis

Campaign management

Communication

Project management

Presentation skills

Education

Bachelor’s degree in Marketing/Communications/Advertising

Tools

Phenom

Google Analytics

Canva

SharePoint

PowerPoint

Excel/Google Sheets

Job description

VCA Animal Hospitals is seeking a Senior Recruitment Marketing Specialist to own and optimize our multi-channel recruitment marketing engine. You will translate talent priorities and employer brand strategy into measurable programs across the candidate journey, working with Talent Acquisition and partners to drive lead quality and conversion.

You’ll manage CRM activation, recruitment marketing platforms, content, and performance reporting, turning data into actionable recommendations for